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Trip.com Group · Shanghai

# 商化整合营销经理

Shanghai Marketing 

Listed on Trip.com Group’s official careers site. Posted April 24, 2026. Check that it is still open and apply there.
[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ034736&atsApiType=Moka)

[OpenNash Jobs](https://jobs.opennash.com/) / [Trip.com Group](https://jobs.opennash.com/companies/trip-group/) / 商化整合营销经理

## Job description
- 负责跨团队整合创新营销项目的全链路管理，包括市场洞察、策略制定、资源整合、落地执行、效果复盘，打造可复制的标杆案例；
- 作为项目PMO，拉通商业化、运营、产线、PR等多团队，明确分工与节奏，解决跨部门卡点，推动项目按里程碑高质量交付；
- 快速解读业务需求和战略方向，将复杂营销项目与核心业务需求紧密相连，以内容创新带动业务增长；

### 沉淀创新项目的标准化流程（SOP）、资源库及合作伙伴网络，赋能后续营销项目，参与团队中台能力建设； 任职资格
- 本科及以上学历，7-10年工作经验，其中至少2年以上互联网中台/营销/PMO相关经验，有OTA或平台型公司背景者优先；
- 主导过至少2个从0到1的大型整合营销项目（如明星代言、IP联名、事件营销、大型活动等），熟悉全链路流程（策划、预算、执行、传播、复盘），并能提供成功案例；
- 具备出色的跨团队影响力，擅长复杂项目的推进；
- 业务敏感度高，能快速将商业化逻辑和用户需求转化为营销策略，对旅游行业、内容传播有独到见解；
- 结果导向，自驱力强，对项目最终效果负责；
- 英语可作为工作语言者优先。

## At a glance
- Posted by the employer: Apr 24, 2026
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 178 days
- Location: Shanghai[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ034736&atsApiType=Moka)

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OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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