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Trip.com Group · Shanghai

# 海外租车活动运营

Shanghai 

Listed on Trip.com Group’s official careers site. Posted August 21, 2026. Check that it is still open and apply there.
[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ036559&atsApiType=Moka)

[OpenNash Jobs](https://jobs.opennash.com/) / [Trip.com Group](https://jobs.opennash.com/companies/trip-group/) / 海外租车活动运营

## Job description

### 职位描述 用户洞察与策略制定

深度洞察海外租车用户画像及消费习惯，结合市场趋势与业务目标，制定精准的市场活动策略；统筹协调部门内外部资源，收集并整理各渠道信息，对活动选题进行调研与优化，确保活动方向贴合用户需求与业务重点。

### 活动策划、执行、内容产出及落地

负责携程海外租车线上营销活动的全流程管理（策划、执行、跟踪），独立输出并落地完整的营销活动全案；熟悉平台活动及内容运营玩法，持续探索创新的活动模式与互动形式；策划并跟进租车主题活动，从目的地特色、车型亮点、用户场景等多角度挖掘海外租车价值，制定详细活动细则，协同完成相关文案撰写、视觉设计DEMO等工作，通过创新营销玩法实现业务在平台内的多触点渗透与用户增长。

### 数据复盘与迭代优化

结合活动数据评估各项效果指标，形成复盘总结报告，提炼经验与不足，在后续活动中持续迭代优化，提升活动ROI与用户转化效率。 任职资格 3年以上互联网/OTA/跨境电商背景；本科以上学历，有海外留学经验加分，英语可以作为工作语言； 对话题、互动、参与感、热点、客户粘度异常敏感并能快速反应； 具备优秀的资源整合能力，优秀的跨部门沟通协调能力，及出色的项目管理能力； 具有较强的数据分析能力、良好的表达能力和沟通技巧，逻辑思维清晰。

## At a glance
- Posted by the employer: Aug 21, 2026
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 59 days
- Location: Shanghai[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ036559&atsApiType=Moka)

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### [AI Agent工程师（酒店BU）](https://jobs.opennash.com/companies/trip-group/jobs/f1cc5f5708e062dd4138/)

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### [AI Agent开发工程师](https://jobs.opennash.com/companies/trip-group/jobs/716999cc960252753f0c/)

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### [AI Native 产品经理（线路规划·用户体验方向）](https://jobs.opennash.com/companies/trip-group/jobs/61e27b61f5f48d7fd410/)

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### [AI Native 设计师](https://jobs.opennash.com/companies/trip-group/jobs/a5bbe7c88620bfd54ab4/)

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OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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