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Trip.com Group · Shanghai

# 产品运营（玩乐品类方向）

Shanghai 

Listed on Trip.com Group’s official careers site. Posted July 22, 2026. Check that it is still open and apply there.
[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ036094&atsApiType=Moka)

[OpenNash Jobs](https://jobs.opennash.com/) / [Trip.com Group](https://jobs.opennash.com/companies/trip-group/) / 产品运营（玩乐品类方向）

## Job description

职位描述
- 全球品类标准建设 制定玩乐品类全球商品分类体系、属性标准及质量评级规范，适配多国家多语言场景 建立品类知识图谱，覆盖景点、主题乐园、城市体验、户外探险、文化展演等核心细分赛道
- 标签产品运营 设计并运营玩乐商品标签体系（如"亲子友好""即时确认""免排队""当地特色""可持续旅行"等），定义标签规则、准入标准及生命周期管理 推动标签产品化落地，联动算法团队实现标签与搜索、推荐、营销系统的深度耦合，量化标签对转化效率的贡献 基于用户行为数据与市场需求，持续迭代标签矩阵，挖掘高价值新标签机会
- 数据策略与产品协同 搭建品类数据看板，定义核心指标（供给结构化率、标签渗透率、信息质量分、搜索效率等），驱动运营闭环 推动品类运营工具、自动化标签系统、质量巡检机制等产品能力建设 任职要求
- 本科及以上学历，3年以上互联网品类运营、产品运营或策略运营经验
- 具备标签体系运营或品类运营经验，熟悉从标签定义、规则引擎到前端应用的全链路
- 数据能力扎实，精通SQL，熟练使用AI工具进行大规模数据分析，能独立构建评估模型

### 全球视野
- 熟悉至少两个以上海外区域市场（欧洲/北美/东南亚/中东等）的消费特征，英语流利，能作为工作语言；二外能力加分
- 产品思维清晰，有与算法、搜索、推荐团队协作的经验，理解技术实现边界与成本
- 逻辑严谨，具备复杂系统拆解能力，能在标准化与区域差异化之间找到平衡

## At a glance
- Posted by the employer: Jul 22, 2026
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 89 days
- Location: Shanghai[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ036094&atsApiType=Moka)

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### [AI Agent工程师（酒店BU）](https://jobs.opennash.com/companies/trip-group/jobs/f1cc5f5708e062dd4138/)

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### [AI Agent开发工程师](https://jobs.opennash.com/companies/trip-group/jobs/716999cc960252753f0c/)

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### [AI Native 产品经理（线路规划·用户体验方向）](https://jobs.opennash.com/companies/trip-group/jobs/61e27b61f5f48d7fd410/)

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### [AI Native 设计师](https://jobs.opennash.com/companies/trip-group/jobs/a5bbe7c88620bfd54ab4/)

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