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Trip.com Group · Beijing

# 资深公关经理（央媒）

Beijing Marketing 

Listed on Trip.com Group’s official careers site. Posted August 3, 2026. Check that it is still open and apply there.
[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ036245&atsApiType=Moka)

[OpenNash Jobs](https://jobs.opennash.com/) / [Trip.com Group](https://jobs.opennash.com/companies/trip-group/) / 资深公关经理（央媒）

## Job description
- 熟悉央媒体系，能对媒体的整体脉络形成全局概念，并且精准了解每个媒体的特性，挖掘出每个媒体自身的核心优势点；
- 依托成熟媒体人脉，对接媒体记者、栏目主编、部门负责人、总编辑层级，争取优质报道资源、重点选题刊发机会；
- 研判宏观宣传导向与媒体报道趋势，策划央媒系列传播项目，独立完成选题提案、采访协调、稿件沟通、落地跟进全链路工作；
- 管理央媒资源库，持续拓展高质量媒体人脉；做好日常舆情监测，突发场景下配合开展媒体沟通处置；
- 参与重大品牌活动媒体统筹，输出央媒传播策略。 任职资格
- 本科及以上学历，英语读写能力熟练，5 年及以上央媒公关、媒介对接相关经验；
- 熟悉新媒体时代的传播路径，对待视频传播和新媒体渠道有自己的经验和落地项目，能熟练运用各种AI工具；
- 精通央媒体系、采编流程、选题机制，具备与报社各层级采编负责人常态化沟通的能力；
- 深刻理解主流舆论传播逻辑，具备深度报道、专题合作成功实操案例；文旅行业资源优先；
- 拥有出色的公关协调、书面表达能力，能适应岗位需要的工作强度；
- 具备很强的大局观、责任心、团队配合意识，并且具备主动思考能力，能协调团队做出更多成绩。

## At a glance
- Posted by the employer: Aug 3, 2026
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 77 days
- Location: Beijing[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ036245&atsApiType=Moka)

## More jobs at Trip.com Group

### [公关媒介经理（Kol&自媒体）](https://jobs.opennash.com/companies/trip-group/jobs/7a124b4eedf8ef2b28c8/)

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### [部委合作副总经理（政策研究）](https://jobs.opennash.com/companies/trip-group/jobs/53f8ea156bfeb1781dcb/)

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### [AI训练师（贷后催收AI应用）](https://jobs.opennash.com/companies/trip-group/jobs/9a3465e31f5613323486/)

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### [信贷业务产品经理](https://jobs.opennash.com/companies/trip-group/jobs/070e4d8c72d4a8788499/)

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### [信贷产品经理（贷超方向）](https://jobs.opennash.com/companies/trip-group/jobs/d335f77de1a6698cfe73/)

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OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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