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Trip.com Group · Shanghai

# 资深海外营销运营经理

Shanghai 

Listed on Trip.com Group’s official careers site. Posted September 23, 2026. Check that it is still open and apply there.
[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ037202&atsApiType=Moka)

[OpenNash Jobs](https://jobs.opennash.com/) / [Trip.com Group](https://jobs.opennash.com/companies/trip-group/) / 资深海外营销运营经理

## Job description

职位描述
- 负责公司海外市场的用户增长策略制定与落地，从0到1搭建增长体系，包括但不限于用户获取、激活、留存及变现全链路优化。 深入分析境外市场，制定本地化增长策略，整合SEO/PPC、付费广告、社交媒体等多渠道资源。
- 建立数据监控体系，通过A/B测试、LTV分析、ROI模型等持续优化增长效率，快速迭代策略。熟练运用数据分析工具挖掘用户行为洞察，驱动业务决策。
- 联动产品、技术、设计团队，推动增长功能落地（如裂变活动、邀请机制等）。 协调外部合作伙伴（代理商、平台方、KOL等），提升资源投放效率。
- 探索新兴市场机会，尝试创新增长模式，适应快速变化的环境，具备抗压能力与结果导向思维。 任职资格 1.10年以上互联网行业经验，有过海外市场增长经验，完整参与过从0到1的用户增长项目。能高效进行跨文化沟通（海外留学/工作背景优先）。 2.熟悉海外主流渠道玩法，精通投放优化及变现逻辑。 3.能结合市场趋势与用户洞察制定可落地的增长方案。 4.擅长通过数据定位问题并驱动决策，熟练使用SQL/Python者加分。
- 适应创业节奏，能独立主导项目并推动结果达成。

## At a glance
- Posted by the employer: Sep 23, 2026
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 26 days
- Location: Shanghai[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ037202&atsApiType=Moka)

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OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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