[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All Trip.com Group jobs](https://jobs.opennash.com/companies/trip-group/) · [Search jobs](/search/) Trip.com Group · Shanghai # Brand Activation Manager (Digital) Shanghai Manager or lead Marketing Listed on Trip.com Group’s official careers site. Posted October 20, 2026. Check that it is still open and apply there. [Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ037496&atsApiType=Moka) [OpenNash Jobs](https://jobs.opennash.com/) / [Trip.com Group](https://jobs.opennash.com/companies/trip-group/) / Brand Activation Manager (Digital) ## Job description ### 职位描述 主要负责跨市场的头部博主/艺人相关campaign/日常管理，以及跨市场品牌数字化/社交媒体IMC项目，主要包括 A) 各市场头部博主/艺人项目落地，建立头部博主/艺人项目的合作机制、衡量标准和统一化SOP B) 各市场头部博主/艺人价格谈判以及使用权益，管理统筹不同市场KOL供应商库 C) 各市场头部博主/艺人的内容产出和审核，管理供应商并确保KOL内容符合品牌调性的同时打造爆款内容 D) 落地social/digital IMC activation, 包括但不限于idea创意产出、KOL内容产出、小规模boosting投放管理等 任职资格 A) 海外头部博主/艺人合作、落地经验丰富，包括但不限于： A1) 具备海外艺人/头部博主落地经验，比如韩国Idol等 A2) 具备综艺/内容产出等的落地经验，在项目种接触过海外艺人/头部博主 A3) 具有指导爆款内容产出的经验和方法论，有案例 B) 品牌向的Digital/Social Campaign落地经验，除了精通头部博主/艺人落地，还需要 B1) 具有digital媒体的基本知识框架或操盘过boosting加热项目 B2) 具有品牌创意的基本知识框架体系。 知道如何把控一个创意产出 (e.g. 品牌调性、VI等基本知识) B3) 具有IMC多元化项目落地经验，能够胜任多种供应商沟通合作 (e.g. 创意代理商、媒介代理商等) ## At a glance - Posted by the employer: Oct 20, 2026 - First seen by OpenNash: Oct 26, 2026 - Last checked: Oct 26, 2026 - Listed for: 6 days - Location: Shanghai[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ037496&atsApiType=Moka) ## Hiring at Trip.com Group - Open jobs: 540 - New in the last 7 days: After two weekly collections - Tracked since: Oct 19, 2026 [All Trip.com Group jobs](https://jobs.opennash.com/companies/trip-group/) · [Weekly hiring report](/reports/hiring/) ## More jobs at Trip.com Group ### [AI Marketing (Associate) Manager (Global Campaign)](https://jobs.opennash.com/companies/trip-group/jobs/bb68d1baaf596d11056b/) Shanghai ### [Assistant Manager, Destination Marketing (Europe)](https://jobs.opennash.com/companies/trip-group/jobs/de07c63ac67c2eab6f18/) Shanghai ### [Associate Marketing Campaign Manager, US & Canada](https://jobs.opennash.com/companies/trip-group/jobs/60bff663877126fc0800/) Shanghai ### [Business Analysis Manager for Global Marketing/Operations](https://jobs.opennash.com/companies/trip-group/jobs/d2a60ca840589b32a334/) Shanghai ### [ESG & CSR影响力负责人](https://jobs.opennash.com/companies/trip-group/jobs/cd89dcae5bab85285351/) Shanghai ## Similar jobs at other companies ### [Global Employer Brand Manager of Digital Activation and Channels](https://jobs.opennash.com/companies/abb/jobs/d662a655e0494cc1c461/) ABB · Remote, Poland ### [Brand Engagement & Activation Specialist](https://jobs.opennash.com/companies/philip-morris-international/jobs/e882952599a7ce15aafb/) Philip Morris International · Prague, Czechia ### [Brand Activation Artist - Full-time - Copenhagen](https://jobs.opennash.com/companies/estee-lauder/jobs/5ef66e3fcbaf2547f554/) The Estée Lauder Companies · København, Denmark ### [Director Brand Activation Dallas Texas United States Denver Colorado Tampa Florida Toronto Ontario Canada](https://jobs.opennash.com/companies/equinix/jobs/09f2c70b158a66ada694/) Equinix ### [Brand Digital Activation Sr Executive](https://jobs.opennash.com/companies/philip-morris-international/jobs/d4d4e73d5ff612f091d2/) Philip Morris International · Jakarta, Indonesia OpenNash lists jobs from employers’ own careers sites and does not handle applications. Dates come from the employer where stated; “first seen” and “last checked” are our own observations. OpenNash Jobs · Official listings with dates and links to the employer. [Weekly hiring report](/reports/hiring/) · [Methodology](/methodology/)