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Tencent Holdings · Shenzhen

# QQ游戏平台-产品策划-用户体验与活跃提升方向

Shenzhen 

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2039708942094991360)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / QQ游戏平台-产品策划-用户体验与活跃提升方向

## Job description

### Responsibilities
- 负责QQ游戏中心双端整体用户体验打磨与活跃提升，需深度理解结合游戏行业特性，通过用户需求洞察、体验策略设计及数据驱动迭代，探索QQ优势的用户价值，打造高粘性、高价值的用户生态，推动平台用户活跃、留存及长期价值增长；

### 用户体验诊断与策略制定
- 主导平台全链路用户链路分析，挖掘核心体验痛点，输出体验优化策略，推动体验从“可用”到“好用”的升级；

### 用户增长场景设计与落地
- 基于用户分层，设计差异化活跃策略，联动游戏/内容/社区资源，提升用户日均使用时长与核心功能渗透率；

### 跨端体验统一与创新
- 统筹PC、移动端等多端体验一致性，结合游戏用户“碎片化+沉浸式”需求，优化跨端功能适配。 Requirements 1.

### 经验要求

5年以上互联网平台产品策划经验，3年以上游戏行业（如游戏平台、游戏社区、游戏工具）产品经验，有主导过百万级用户平台体验优化或活跃提升的成功案例优先； 2.

### 能力要求

； 3.a.深度理解游戏用户行为，擅长将游戏思维融入平台体验设计； 4.b.具备数据敏感度，熟练使用SQL、BI工具及A/B测试平台，能通过数据定位问题并驱动决策； 5.c.优秀的跨部门协作能力，能与研发、设计、运营、市场团队高效配合，推动方案落地； 6.d.具备基础技术理解能力，熟悉各端开发流程，能判断需求方案的技术可行性与实现成本； 7.

### 素质要求

逻辑清晰，目标导向，对用户体验有极致追求；具备创新意识，能突破常规思维解决复杂问题；抗压能力强，适应快节奏项目推进。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Jul 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 92 days
- Location: Shenzhen[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2039708942094991360)

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