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Tencent Holdings · Shenzhen

# 证券-高级产品运营-用户增长方向

Shenzhen 

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2070172775099842560)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / 证券-高级产品运营-用户增长方向

## Job description

### 公域精细化投放
- 负责信息流（如腾讯广告、巨量引擎）、搜索引擎（SEM）、应用商店（ASO/CPD）等主流渠道的证券开户广告投放。对各渠道的点击率、下载率、开户率、首充（入金）率负责；

### 垂直及创新渠道开拓
- 探索和拓展金融垂直媒体，以及财经类 KOL/KOC 的内容合作与流量引入，去中心化场景（如社区、内容社群）的低成本拉新玩法；

### 落地页与素材迭代
- 基于股民交易心理的深度洞察，持续输出、测试并迭代高转化的投放素材、文案及开户转换链路；

### 核心指标追踪
- 实时监控投放数据，深度追踪全链路漏斗，运用数据增长思维，在控制用户获取成本的前提下，最大化提升新客的 LTV 和投产比；

### 策略动态调优
- 紧跟 A 股大盘成交量与市场情绪波动，敏捷调整投放预算、出价策略和素材方向；

### 跨部门高效协同
- 紧密联动合规/法务、产品、研发、合作伙伴等内外部团队，高效推进开户流程优化，精简提效。 Requirements
- 本科及以上学历。拥有 8年以上互联网运营或用户增长实战经验（有国内主流券商或国外互联网券商获客投放实操经验优先）；
- 深刻理解中国证券行业的监管红线（广告法、合规引流政策），能在合规框架内玩转流量；
- 熟悉国内主流投放平台的底层算法与优化逻辑，具备独立操盘百万级以上预算的实战手感；
- 具备极强的数据增长驱动思维，熟练运用主流 BI 工具进行漏斗分析、留存分析与 ROI 测算。对 A 股散户的投资痛点、跟风心理和内容偏好有精准抓手；
- 具备高度的责任心与结果导向意识（能扛开户/入金 KPI）；自驱动力极强，可独立搞定复杂的跨部门协同与渠道推进。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: Shenzhen[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2070172775099842560)

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