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Tencent Holdings · Guangzhou

# 微信视频号-产品策略-加热方向

Guangzhou 

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2069305402989916160)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / 微信视频号-产品策略-加热方向

## Job description

### Responsibilities
- 负责电商加热产品的策略设计与迭代，围绕直播间、商品、短视频等电商经营场景，设计更匹配商家投放诉求的加热能力；
- 围绕广告主规模增长，建设商家分层、冷启动、投放引导、复投提升等机制，提升广告主数量、消耗规模和投放效率；
- 持续优化商家加热使用体验，包括投放门槛、效果表达、投放诊断、策略推荐等，提升商家使用效率。 Requirements
- 本科及以上学历，3年左右产品经理或策略产品经验，有广告、商业化或电商相关业务背景；
- 具备广告产品或增长产品经验，能够理解广告主投放诉求，并转化为产品策略和功能方案；
- 具备良好的产品抽象、数据分析和跨团队协作能力，能从广告主视角发现问题并推动策略落地。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Jul 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 92 days
- Location: Guangzhou[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2069305402989916160)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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