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Tencent Holdings · Shenzhen

# 《洛克王国：世界》-游戏投放素材策略管理

Shenzhen Marketing 

Listed on Tencent Holdings’s official careers site. Listed as of October 12, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2070040567009689600)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / 《洛克王国：世界》-游戏投放素材策略管理

## Job description

### Responsibilities
- 负责游戏买量素材策略制定，结合产品卖点、用户画像、投放渠道和数据表现，规划素材方向；
- 建立素材迭代标准，包括素材分类、爆款拆解、衰退判断、变体规则、复用机制和淘汰标准；
- 搭建素材测试机制，明确测试假设、变量控制、测试周期、数据口径、胜出标准和放量规则；
- 跟踪 CTR、CVR、CPI、CPA、留存、付费率、ROAS 等指标，推动素材持续优化；
- 协同投放、编导、剪辑、设计和产品团队，提升素材产出效率、测试效率和爆款命中率；
- 定期分析竞品素材、平台趋势和爆款案例，沉淀素材方法论和创意方向。 Requirements 1.3 年及以上游戏素材策略、买量素材、创意策划或投放相关经验； 2.熟悉游戏买量素材从创意、制作、测试到复盘迭代的完整流程； 3.具备素材策略思维，能制定清晰的素材迭代标准和测试机制； 4.熟悉游戏投放核心指标，能基于数据判断素材问题并提出优化方案； 5.对不同游戏品类、用户心理和渠道素材特点有较好理解； 6.具备良好的创意判断力、数据分析能力和跨团队沟通能力。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Jul 19, 2026
- Last checked: Oct 12, 2026
- Listed for: 85 days
- Location: Shenzhen[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2070040567009689600)

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