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Tencent Holdings · Shenzhen

# 《彩虹六号》-高级品牌经理-营销/赛事

Shenzhen Marketing 

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2049687365760499712)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / 《彩虹六号》-高级品牌经理-营销/赛事

## Job description

### Responsibilities
- 负责《彩虹六号》国服端游上线及节点宣发推广工作，洞察行业、产品和玩家诉求，制定阶段营销策略；
- 策划/跟进创意物料、线下活动、话题传播、内容营销等宣发模块的细案与执行，把控进度和产出，对物料品质、传播效果、口碑负责；
- 内部协调各合作团队，外部整合BD、IP等优质资源，最大化宣发推广落地效果；
- 负责电竞侧整体营销，制定《彩虹六号》国服端游新品上线的电竞营销策略，撰写电竞侧品牌传播方案，确保与产品上线目标高度对齐；
- 统筹电竞营销方案的规划与资源整合，整合赛事、战队、选手核心物料和创意落地，持续提升赛事影响力，打造营销亮点。 Requirements 1.《彩虹六号》真实玩家，并对主流FPS游戏有深度体验和理解； 2.本科及以上学历，3年以内游戏行业宣发/推广相关经验； 3.具备出色的创意内容能力和审美表达能力，能敏锐洞察玩家诉求，策划优质内容并统筹落地； 4.逻辑思维清晰，沟通协作能力强，抗压能力强，能承担多线程工作，积极主动、有主人翁意识； 5.有明星经纪、艺人合作或赛事造星相关经验者优先。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Jul 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 92 days
- Location: Shenzhen[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2049687365760499712)

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