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Tencent Holdings · Shenzhen

# OG项目组-大世界氛围策划-NPC人流方向

Shenzhen 

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2099759020020772864)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / OG项目组-大世界氛围策划-NPC人流方向

## Job description

### Responsibilities
- 负责开放世界城市氛围NPC（人流+表演）的行为内容设计与落地，包括日常动线、群体行为、情景表演等场景下的角色库和行为库的规划与需求设计；
- 配合大世界NPC基础特性和规则设计，将底层规则转化为具体可执行、可被玩家感知的氛围内容方案；
- 与Pedestrian调用支持模块联动，明确氛围NPC的功能调用边界与内容表达需求，配合其他模块需求设计Pedestrian功能调用接口；
- 配置并跟进落地效果，通过实机验证持续迭代氛围NPC的可信度与细节丰富度。 Requirements 1.3年以上游戏策划经验，有开放世界/MMO/沙盒类项目氛围NPC、路人系统设计或落地经验优先； 2.深度玩过GTA5、荒野大镖客2、赛博朋克2077等开放世界作品，能拆解并讲清楚这些游戏路人NPC的规则和行为设计思路； 3.熟悉行为树、状态机等AI行为表达方式的设计边界，能与程序高效沟通； 4.具备较强的内容设计颗粒度把控能力，在大批量NPC场景下掌控细节设计；
- 对"城市活人感"这类体验型目标有敏锐直觉，善于用具体案例而非抽象概念表达设计意图。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: Shenzhen[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2099759020020772864)

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