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Tencent Holdings · Shenzhen

# 腾讯游戏-营销策划经理

Shenzhen Marketing 

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2091551219238744064)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / 腾讯游戏-营销策划经理

## Job description

### Responsibilities
- 策划并执行针对腾讯互娱旗下游戏业务的场景营销规划及对应项目；
- 分析市场数据，洞察用户需求，为业务的营销诉求提供精准的策略和解决方案；
- 整合并利用全国地域特色资源，策划并执行具有广泛影响力的营销活动，包括但不限于公共空间、城市地标、文化旅游和学术资源等；
- 负责项目从策划到执行的全过程统筹管理，确保营销活动顺利落地并达成既定目标；
- 沉淀项目经验，总结并优化场景营销的方法论，为后续的资源应用提供指导和参考。 Requirements
- 拥有本科或以上学历，营销相关工作经验，具备游戏行业背景者优先考虑；
- 对品牌营销和创意策划充满热情，对互联网营销拥有独到见解，具备出色的方案撰写和落地能力；
- 具备出色的自我激励能力，思维敏捷，逻辑性强，工作条理清晰；
- 拥有优秀的沟通技巧，擅长跨部门合作，具备高效的项目管理和执行能力；
- 热爱游戏，作为玩家能有独特的洞察。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: Shenzhen[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2091551219238744064)

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