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Tencent Holdings · Beijing

# 腾讯视频-会员运营高级专家

Beijing 

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2085557141766324224)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / 腾讯视频-会员运营高级专家

## Job description

### Responsibilities
- 会员生命周期运营与促活。设计会员全生命周期运营策略，覆盖拉新、激活、留存、召回等核心环节；制定会员分层精细化运营方案，基于不同价值层级会员实施差异化触达；策划并落地会员促活专项动作，包括会员日/会员节活动、权益感知强化、沉默会员唤醒等；协同产品、技术团队，推动会员运营工具的迭代升级；
- 企微私域建联与运营。搭建并运营企业微信私域生态，建立与核心会员的有效连接通道；设计企微建联链路（扫码添加、支付后关注、小程序跳转等），优化添加率、留存率与互动率；制定企微社群运营策略及SOP化触达机制，提升社群活跃度与转化效率；管理企微个人号及社群矩阵，沉淀会员画像标签，实现人群精准触达；
- 行业研究与动态追踪。持续跟踪新消费、连锁零售、餐饮茶饮等行业头部品牌的会员策略与私域运营动态；定期输出行业会员运营深度研究报告，为团队提供策略参考与创新思路；对竞品会员体系进行系统性拆解分析（等级、积分、权益、触达手段等维度），输出可落地的优化建议。 Requirements 1. 本科及以上学历，市场营销、工商管理、数据科学等相关专业优先； 2. 3-5年会员运营、用户运营或私域运营经验。具备扎实的会员生命周期运营方法论，有实际的会员促活、留存提升项目经验； 3. 有新消费、连锁零售、餐饮茶饮、电商等行业背景优先。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: Beijing[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2085557141766324224)

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