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Tencent Holdings · Guangzhou

# 企业微信-产业互联网营销-内容营销

Guangzhou Marketing 

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2098429831783034880)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / 企业微信-产业互联网营销-内容营销

## Job description

### Responsibilities
- 负责企业微信产品特性到对外传播内容的转化，基于产品功能、行业趋势、用户洞察及客户实践，提炼核心竞争优势与策略定位；
- 针对B端（企业）、C端（个人）用户群体，策划并输出差异化内容，精准传递产品价值与差异化优势；
- 结合行业特性与市场需求，制定B端精准营销策略，通过行业KOL合作、权威媒体发声等方式扩大行业影响力；
- 策划并执行C端营销活动，运用广告创意、事件营销等手段提升品牌口碑与用户渗透率；
- 协同跨部门团队（产品、运营等），推动营销内容的落地与效果优化，确保传播目标达成；
- 持续跟踪市场动态与竞品策略，通过数据分析与用户反馈迭代内容与传播策略。 Requirements 1.5年以上B端或C端市场营销、内容策划、品牌传播相关经验，有企业服务、SaaS或社交类产品经验者优先； 2.具备敏锐的行业洞察力与用户需求理解能力，能快速抓住产品核心价值并转化为传播语言； 3.出色的文字功底与创意表达能力，能撰写有感染力、有深度的文案（包括但不限新闻稿、演讲稿、社交媒体文案等）； 4.优秀的逻辑思维与策略规划能力，能独立完成从市场分析到策略制定再到内容落地的全流程工作； 5.踏实认真、责任心强，对市场营销与用户沟通有热情，愿意探索AI等新技术在营销中的应用。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: Guangzhou[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2098429831783034880)

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