[Skip to main content](#main-content)

[OpenNash Jobs](https://jobs.opennash.com/)
[Hiring report](/reports/hiring/) · [All Tencent Holdings jobs](https://jobs.opennash.com/companies/tencent-holdings/) · [Search jobs](/search/)

Tencent Holdings · Shanghai

# 二次元游戏市场营销经理

Shanghai Marketing 

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2081624912010854400)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / 二次元游戏市场营销经理

## Job description

### Responsibilities
- 在二次元新品的产品全生命周期负责国服地区的品牌及营销企划、落地、执行、分析等工作，完成产品各阶段的创意包装方案与落地，不断优化执行效果；
- 通过行业洞察、市场分析、品类用户深度研究相关工作，构建产品竞争力逻辑矩阵，深挖不同圈层的目标用户诉求，通过结构性的内容输出、与产品研发项目组紧密协作，以营销思维反哺项目，更好实现项目目标；
- 负责市场预算管理以及立项验收评估等工作。 Requirements
- 至少1年品牌管理、游戏营销、宣发运营、广告策划相关的工作经验，有二次元游戏项目经历者优先；
- 热爱ACGN文化，熟悉二次元文化圈层，曾深入体验至少5款二次元手游/PC/主机游戏，熟悉二次元社区阵地及用户特点，至少是1个社区的深度用户；
- 具备出色的用户洞察、市场敏锐度、策略能力及资源整合能力，具备丰富的项目实操经验，具备数据思维导向，擅长进度管理，善于沟通，团队合作意识强。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: Shanghai[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2081624912010854400)

## More jobs at Tencent Holdings

### [Slg-海外游戏投放经理](https://jobs.opennash.com/companies/tencent-holdings/jobs/69ed3eecaedacf69b587/)

Shanghai

### [天美-海外游戏市场营销经理](https://jobs.opennash.com/companies/tencent-holdings/jobs/577138d5672c81be1bb4/)

Shanghai

### [天美游戏海外市场总监](https://jobs.opennash.com/companies/tencent-holdings/jobs/4f42f0ee42d952cc7e7b/)

Shanghai

### [日本市场资深市场营销经理](https://jobs.opennash.com/companies/tencent-holdings/jobs/06e671ffd16853795fc1/)

Shanghai

### [资深海外SLG营销](https://jobs.opennash.com/companies/tencent-holdings/jobs/919b610dc7b9115a5e7b/)

Shanghai

OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

OpenNash Jobs · Official listings with dates and links to the employer. [Weekly hiring report](/reports/hiring/) · [Methodology](/methodology/)