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Tencent Holdings · Guangzhou

# 微信小店-策略产品-增长策略方向

Guangzhou 

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2092871643092398080)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / 微信小店-策略产品-增长策略方向

## Job description

### Responsibilities
- 负责微信小店用户增长与GMV增长策略，对增量用户数、增量GMV及增长效率负责；
- 基于用户画像、生命周期、行为特征等维度，进行精准人群分层与差异化增长策略设计；
- 深入理解商品类目、价格带及货品特性，优化用户与商品的匹配效率，提升策略转化精准度；
- 设计个性化增长策略与玩法（优惠券/积分权益体系/社交互动玩法等），覆盖拉新、促活、复购全链路；
- 与算法、数据团队协同，持续优化策略与增长效率，沉淀可复用的增长模型框架。 Requirements
- 本科及以上学历，3年及以上产品经验，有增长/策略产品方向经验优先；
- 有独立负责增长项目并拿到结果的成功案例，熟悉主流增长玩法与策略设计；
- 数据敏感、逻辑严谨，具备优秀的数据分析能力，熟练使用SQL，能在资源约束下最大化增量；
- 韧性、自驱力、抗压能力强，跨团队推动力强，结果导向；
- 有电商、交易型、策略型产品经验者优先，数学、统计、经济等相关背景者优先。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: Guangzhou[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2092871643092398080)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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