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Tencent Holdings · Guangzhou

# 微信小店-电商直播产品策划

Guangzhou 

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2095725878326767616)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / 微信小店-电商直播产品策划

## Job description

### Responsibilities
- 负责微信小店电商直播模块的全流程产品策划，包括需求调研、产品设计、功能定义及上线推动；
- 基于微信生态特点和电商直播行业发展趋势，制定直播产品的长期发展策略与阶段性落地计划；
- 设计创新的直播互动玩法、营销工具与交易流程，提升用户在直播间的停留时长、互动率和转化率；
- 针对不同行业（如服饰、美妆、食品、数码等）商家需求，定制差异化的直播解决方案，优化商家经营链路与带货效果；
- 通过数据分析、用户反馈与市场洞察，持续迭代直播产品功能，提升整体用户体验与平台竞争力；
- 协同运营、技术、设计、数据等多方团队，高效推进复杂项目落地，并对产品效果负责。 Requirements
- 本科及以上学历，3年以上互联网产品策划经验，有电商直播或内容电商相关经验者优先；
- 熟悉直播电商业务流程，有直播带货、营销活动、用户增长或交易转化类产品策划经验者优先；
- 具备敏锐的商业嗅觉与用户感知能力，能够基于数据与用户反馈发现机会点并转化为产品方案；
- 拥有优秀的产品设计与逻辑思维能力，能独立完成产品方案设计、原型制作与需求文档撰写；
- 具备优秀的沟通协调与推动能力，能够跨团队高效协作，推动项目按时高质量交付；
- 自驱力强，目标导向，能够在快速变化的互联网环境中灵活应对挑战并持续成长。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: Guangzhou[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2095725878326767616)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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