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Tencent Holdings · Shanghai

# Slg-海外游戏投放经理

Shanghai Marketing 

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2036094928840458240)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / Slg-海外游戏投放经理

## Job description

### Responsibilities
- 通过自主投放方式在海外推广手游产品，主要包括FB, APPLE等全球化广告平台的投放工作；
- 负责广告投放数据的监测和整理，并定期向相关人员提供数据报表，具备较强的数据分析能力；
- 负责定期整理广告投放情况，并分析各类广告效果及收益，及时提出优化和改进方案，以及通过广告买量、应用商店优化、搜索引擎优化等手段实现用户增长；同时进行品牌塑造、市场热点把握及竞品监测；
- 负责提高广告的曝光量、点击率、转化率以及安装率，ROI等关键性数据指标；
- 对市面上的同类竞品广告进行收集分析，为后续产品的发展决策提供有效的依据。 Requirements 1.‌经验背景‌：需具备3-5年以上游戏海外市场经验，熟悉FB、 APPLE等海外渠道运作模式，拥有完整的海外游戏发行经验及成功发行产品的记录，有海外SLG经验优先。‌； 2.‌行业热情与特质‌：热爱游戏行业，强烈的好奇心、学习能力、执行力，以结果为导向，并能高效组织工作。‌； 3.‌专业能力‌：具备较强的数据分析能力和产品调优能力；在市场运营、策划推广、渠道建设、人员组织方面有实践经验和成功业绩；拥有良好的社会关系资源。‌； 4.‌市场洞察‌：熟悉游戏用户行为及海外不同地区玩家的喜好，能敏锐发掘和把握市场动态，对海外游戏市场运作有深入认识，并能结合产品卖点落地运营策略。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Jul 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 92 days
- Location: Shanghai[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2036094928840458240)

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