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Tencent Holdings · Beijing

# 火龙漫剧-用户增长运营

Beijing 

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2091722869259288576)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / 火龙漫剧-用户增长运营

## Job description

### Responsibilities
- 负责内容投放策略和素材策略与运营，深入了解信息流广告、达人广告等投放生态及素材策略，追踪行业素材动向与优质案例，持续优化素材投放效率；
- 结合漫剧/短剧内容行业特性，完善素材管理机制，整合AIGC工具、行业前沿方法，提升素材的生产与管理效率；
- 与投放团队、创意生产团队、产品团队协作，建立高效的跨部门沟通与协作，推动选剧拆解→素材生产→投放→反馈闭环持续优化；
- 负责素材数据的日常监控与分析，建立素材库和数据监控机制，针对投放异常、素材衰减等情况进行深入分析并输出洞察，推动素材迭代与策略调整；
- 参与内容选投、素材生产标准化SOP和管理工具的产品运营工作，收集业务需求与痛点，推动平台能力迭代，提升投出效率。 Requirements
- 本科及以上学历，3年及以上用户增长、内容投放策略、素材运营、投放运营或相关内容运营经验，有短视频/短剧/泛娱乐行业经验者优先；
- 熟悉广告投放逻辑与素材生产流程，对素材创意策略有独立思考和沉淀，能结合数据反馈持续优化素材方向；
- 具备较强的数据分析能力，能独立通过数据分析发现素材问题、输出可落地的洞察与建议，熟练使用SQL / Excel / 数据看板工具者优先；
- 有AIGC工具在素材生产中的应用经验者优先，对AI生成素材的趋势和方法有实际了解；
- 具备较强的跨部门项目管理能力，主人翁意识强，能主动推动流程优化与项目落地，保证交付质量；
- 有外部素材代理统筹管理经验更佳。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: Beijing[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2091722869259288576)

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