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Tencent Holdings · Chengdu

# 《王者荣耀》电竞宣发运营

Chengdu 

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2074080617368305664)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / 《王者荣耀》电竞宣发运营

## Job description

### Responsibilities
- 结合产品卖点与用户洞察，负责游戏、赛事等关键节点的宣发策略制定；
- 基于宣发定位，完成推广策略落地，包括但不限于创意素材、IP联动、事件营销、直播活动、内容营销等模块，提升电竞品牌声量与口碑，助力产品活跃和商业化目标达成；
- 负责与赛事、发行、营销、社区运营等内外部的协同，确保项目高效执行。 Requirements
- 本科及以上学历，市场营销、新闻传播、广告学等相关专业优先。1-3年游戏/赛事运营、市场推广或社交媒体营销经验，有成功案例者更佳；
- 熟悉王者荣耀及其他主流电竞赛事体系，对游戏社区、战队、选手动态有深入了解；
- 具备出色的创意策划能力，能敏锐捕捉热点；具备良好的文案功底和沟通协调能力；熟悉主流社交媒体、平台玩法；有良好的审美；
- 强烈的责任心和团队合作精神，拥有持续学习的自驱力。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: Chengdu[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2074080617368305664)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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