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Tencent Holdings · Shenzhen

# 拳头游戏-k6合作部-游戏运营-用户增长

Shenzhen Marketing 

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2085216452000006144)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / 拳头游戏-k6合作部-游戏运营-用户增长

## Job description

### Responsibilities
- 负责 UA 渠道内容素材策略，深耕小红书等新型渠道，沉淀可复用素材方向库，为投放/代理提供明确的内容方向；
- 主导电商内容转化，产出高转化内容模型，指导电商转化投放与商业化内容打法；
- 运营达人 UGC 带货生态，指导达人直播卖货，构建可复用的达人生态闭环；
- 作为投放到电商侧到达人的三方内容枢纽，向上给投放/代理指方向、向内帮电商提转化、向外把达人生态做成资产；
- 针对重点产品的新用户圈层拉新、内录拉新等课题做专项探索，主导内容数据复盘，持续放大内容带来的可归因增长。 Requirements
- 本科及以上学历，3 年以上内容营销/渠道增长/达人运营相关经验，有游戏或泛娱乐行业背景优先；
- 内容功底扎实，懂平台调性，会写会拍会剪，具备成熟的内容方法论；
- 创意能力强，能从 0 想方向，把产品卖点翻译成用户听得懂、愿意信的语言；
- 达人沟通能力突出，能谈、能带、能建关系，深刻理解达人的生意逻辑；
- 数据敏感度高，看得懂投放/电商/UGC 数据，能用数据迭代内容、驱动决策；
- 具备跨团队协作能力，能高效对接投放、代理、电商、达人等多方，推动问题快速解决。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: Shenzhen[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2085216452000006144)

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