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Tencent Holdings · Shenzhen

# 和平精英-产品及品牌营销经理

Shenzhen Marketing 

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2097681287904149504)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / 和平精英-产品及品牌营销经理

## Job description

### Responsibilities
- 围绕和平精英的节点\跨界\商业化，制定市场策略并撰写方案，为玩家口碑，外部声量和讨论度负责；
- 基于制定市场推广策略，负责跟进和把控创意素材、事件营销、线下活动等不同类型的策划和执行工作；
- 统筹营销项目，跟进内部汇报、立项、下单、执行、验收、复盘、结案等营销流程全链路；协同团队内的内容、媒介、传播等各模块，跟进话题营销、内容投放、广告采买、公关传播等事项，全链条发起和落地整合营销项目；
- 深耕品效合一，持续优化执行效果，将各板块的执行效果与核心业务指标关联。 Requirements 1.3年以上品牌管理、游戏营销或广告策划相关的工作经验，热爱和平精英，深度了解和平精英生态者优先； 2.具备出色的产品发行策略能力、创意营销能力，及资源整合能力，能独立完成推广策划方案；有成熟期游戏产品服务经验为先； 3.具备出色的网感、审美和文案能力，懂游戏人的语言，懂短视频和内容生态的事件营销经验和方法论为先； 4.强主人翁和统筹主导能力，敢拓荒，会创新，擅长从0到1进行创新型项目发起和落地；可全链路协同产品打造游戏体验和创新营销；
- 具备优秀的主人翁意识和自驱力，情绪管理能力和抗压能力；
- 具备丰富的项目实操经验，擅长多线程的项目管理和统筹，善于对外对内各类场合的沟通，团队合作意识强；
- 对用户圈层与流行文化趋势有深入研究和独特理解，熟悉用户常用平台属性与各文化圈层营销模式与推广运作规律。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: Shenzhen[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2097681287904149504)

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