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Tencent Holdings · Shanghai

# 海外游戏用户增长（UA）专家

Shanghai 

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2096929400519045120)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / 海外游戏用户增长（UA）专家

## Job description

### Responsibilities
- 负责腾讯游戏海外项目移动端为主的 UA 策略，根据产品阶段、目标市场和用户特征制定渠道组合、预算配置及阶段目标；
- 负责 GP、Meta、TikTok 等主流渠道的账户搭建、投放执行、日常优化与复盘，对获量效率和用户质量负责；
- 搭建并持续完善投放监测与分析框架，结合成本、转化、留存、付费及用户生命周期数据识别问题并调整策略；
- 规划并推进受众、出价、版位、素材等维度的测试，通过持续实验和迭代提升投放效率；
- 协同渠道投放同学推进执行，与发行、产品、创意、数据等团队建立高效工作机制，推动策略落地；
- 与媒体平台、代理商及外部合作伙伴保持有效协作，同时建立独立的渠道判断和投放方法沉淀。 Requirements 1.3年及以上海外游戏广告投放或游戏 UA 相关经验，英语可作为工作语言，能够在上海办公； 2.熟悉GP、Meta、TikTok 等主流海外投放渠道的政策、产品工具、账户结构和优化方法，并具有真实账户实操经验； 3.具备海外游戏产品的完整投放或发行经验，有可验证的成功案例，能够清晰说明个人职责、关键策略和结果； 4.具备移动端 UA 策略能力，能够独立完成市场分析、渠道规划、预算配置、测试设计和投放复盘； 5.数据敏感，能够结合投放数据与留存、付费、用户质量等业务指标进行分析，形成明确的策略判断； 6.兼具策略思考与执行能力，自驱、结果导向，能够在多项目和快节奏环境中推动跨团队协作落地。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: Shanghai[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2096929400519045120)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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