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Tencent Holdings · Beijing

# 腾讯视频-增长产品经理

Beijing 

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2083093175941115904)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / 腾讯视频-增长产品经理

## Job description

### 增长体系搭建
- 负责腾讯视频移动端用户增长产品策略建设，围绕用户生命周期搭建覆盖拉新、激活、留存、付费转化、流失召回的增长产品矩阵，沉淀可复用的增长方法论与产品工具，支撑业务规模化增长；

### 核心增长场景优化
- 主导用户核心转化路径的产品设计与迭代，包括但不限于端内核心动线的增长策略设计、Push / 插件 / 公众号等用户触达产品体系，持续提升各环节转化效率；

### 跨业务联动增长落地
- 联动内容运营、算法推荐、市场投放、商业等跨部门团队，结合头部影视综 IP、重要营销节点策划增长专项项目，打通 “内容种草 - 流量承接 - 用户转化” 的完整闭环，最大化内容的用户增长与商业价值。 Requirements
- 本科及以上学历，3-5 年互联网产品经验，有用户增长、增长运营或内容平台产品经验优先；
- 具备完整的增长方法论与项目落地经验，数据敏感度高，逻辑清晰，熟练通过数据分析与 AB 实验驱动产品迭代；
- 熟悉泛文娱内容消费特征，对用户拉新、留存、付费转化有独立思考与落地经验；
- 跨部门协作与项目推动力强，结果导向，自驱力强，能承受快节奏工作与增长目标压力。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: Beijing[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2083093175941115904)

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