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Tencent Holdings · Guangzhou

# 微信小店-产品运营-行业运营（电商平台活动运营）

Guangzhou 

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=1946160913375666176)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / 微信小店-产品运营-行业运营（电商平台活动运营）

## Job description

### Responsibilities
- 电商平台营销活动策略与执行；
- 主导电商平台营销活动（如电商大促节点、品牌运营）的方案策划，包括主题规划、玩法创新、资源整合及落地执行，对活动GMV及增长目标负责。制定活动SOP流程，统筹跨部门协作，确保活动高效上线及风险管控；
- 资源整合与运营；
- 协调平台资源、商家及带货者，结合微信电商平台产品特色及社交属性，提升用户参与度及影响力；
- 数据驱动与效果优化；
- 监控核心指标，优化活动策略，完成活动复盘报告，提炼成功经验与改进点，驱动后续策略迭代；
- 能力体系搭建；
- 搭建活动运营标准化流程，包括营销能力搭建、活动日历规划、流程管理机制、风险预案等，提升团队协同效率；
- 探索特色电商活动或前沿玩法，推动运营能力创新升级。 Requirements
- 本科以上学历，有两年以上电商平台级或品牌类活动相关经验，熟悉主流电商平台的活动规则及营销工具；
- 有较强的产品理解力和商业敏感度，关注活动运营玩法和创新模式，并有自己的思考和想法；
- 对复杂的事情有拆解，对长期价值有判断，有强规划力、执行力和落地能力，愿意做从0到1的挑战；
- 具备优秀的沟通协调能力和数据分析能力，能够基于活动数据进行结论分析洞察和优化。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Jul 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 92 days
- Location: Guangzhou[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=1946160913375666176)

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