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Tencent Holdings · Shenzhen

# 《金铲铲之战》-品牌经理

Shenzhen Marketing 

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2097213183591890944)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / 《金铲铲之战》-品牌经理

## Job description

### Responsibilities
- 负责《金铲铲之战》等英雄联盟IP系列游戏品牌定位、市场策略制定等工作；
- 基于对游戏、电竞等产品生态的理解与洞察，把握市场及用户机遇，探索创新营销手段，为产品数据与品牌影响力带来增长；
- 与内外部团队高效沟通合作，统筹品牌创意、媒介投放、内容营销、公关传播、场景营销等策划和落地执行；
- 擅长项目管理与数据分析，跟进预算立项、验收等业务流程，并通过复盘迭代不断提升市场推广的有效性。 Requirements 1.1-3年品牌推广、市场营销相关经验，能够有效输出品牌策略并统筹提案； 2.热爱《金铲铲之战》及英雄联盟IP系列游戏，熟悉游戏玩法、电竞生态、玩家文化优先； 3.具有良好的团队意识，能够与合作方有效沟通协作； 4.具备一定的项目管理经验与多任务协调能力，善于复盘总结与不断迭代；
- 本科及以上学历，英语口语及书面表达优异者优先。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: Shenzhen[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2097213183591890944)

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### [Global Communications Manager](https://jobs.opennash.com/companies/tencent-holdings/jobs/a723ab5a7cf874fcc531/)

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