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Tencent Holdings · Guangzhou

# 微信小店-产品运营-活动运营（品牌营销方向）

Guangzhou 

Listed on Tencent Holdings’s official careers site. Listed as of October 19, 2026. Check that it is still open and apply there.
[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2079427014737182720)

[OpenNash Jobs](https://jobs.opennash.com/) / [Tencent Holdings](https://jobs.opennash.com/companies/tencent-holdings/) / 微信小店-产品运营-活动运营（品牌营销方向）

## Job description

### Responsibilities
- 紧跟电商大促节点，深度挖掘品牌商家的营销节点、资源与核心需求，策划打造具有平台特色的品牌活动IP，提升活动影响力与品牌势能。统筹活动全链路管理，涵盖主题创意规划、玩法机制创新、跨部门资源整合及落地执行，对活动GMV与品效合一目标全面负责；
- 资源整合与运营，规划平台资源、联动商家及带货者招商，制定活动SOP流程，统筹跨部门协作，确保活动高效上线及风险管控；
- 营销活动能力体系搭建，搭建活动运营标准化流程，包括营销能力搭建、活动日历规划、流程管理机制、风险预案等，提升团队协同效率；
- 调研并探索特色电商活动或前沿玩法，结合微信电商平台产品特色及社交属性推动活动玩法和运营能力创新升级，提升用户参与度及影响力；
- 数据驱动与效果优化，监控核心指标，优化活动策略，完成活动复盘报告驱动后续策略迭代。 Requirements
- 本科以上学历，有两年以上大型电商平台级或行业活动相关经验，熟悉主流电商平台的活动规则及营销能力；
- 有较强的产品解决方案思维和营销敏感度，关注活动运营玩法和创新模式，兼备输出方案并独立推动落地能力；
- 对复杂的事情有拆解，对长期价值有判断，有强规划力、执行力和落地能力，勇于从0到1的挑战；
- 具备优秀的沟通协调和数据分析能力，能够基于活动数据进行结论分析和业务决策建议。

## At a glance
- Posted by the employer: Not stated
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 7 days
- Location: Guangzhou[Apply on Tencent Holdings’s careers site →](https://careers.tencent.com/en-us/jobdesc.html?postId=2079427014737182720)

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