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Takeda Pharmaceutical · Beijing, China +1 more

# Omni-channel Retail Marketing Manager, Distribution & Multi-channel, Beijing/Shanghai

Beijing, China +1 more Full-time Manager or lead {'@type': 'MonetaryAmount', 'currency': 'USD', 'value': {'@type': 'QuantitativeValue', 'unitText': ''}} Retail & Store 

Listed on Takeda Pharmaceutical’s official careers site. Posted November 5, 2026. Check that it is still open and apply there.
[Apply on Takeda Pharmaceutical’s careers site →](https://jobs.takeda.com/job/beijing/omni-channel-retail-marketing-manager-distribution-and-multi-channel-beijing-shanghai/1113/102895220960)

[OpenNash Jobs](https://jobs.opennash.com/) / [Takeda Pharmaceutical](https://jobs.opennash.com/companies/takeda-pharmaceutical/) / Omni-channel Retail Marketing Manager, Distribution & Multi-channel, Beijing/Shanghai

## Job description

By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.

### Job Description 具体职责 营销策略

基于业务优先级及渠道特点，制定大零售多种业务模式（DTP、O2O、B2C、互联网医疗等）的整合营销策略与增长方案，明确目标人群、渠道定位、资源投入及关键指标，推动各业务模式协同增长。

### 公众教育

搭建适合院外渠道传播的疾病教育及品类教育内容体系，开展公众科普教育，提升用户兴趣度与转化机会；相关内容须经医学及法务合规审核，符合适用法律法规及公司政策。

### 营销活动

统筹设计零售渠道营销活动，并为项目落地提供赋能支持；监督并指导经销商活动执行落地，对执行效果进行考评与持续优化。

### DTP药房

搭建DTP端患者招募、建档、随访、依从性管理、不良反应初步管理（按公司药物警戒流程及时收集与上报）、PAP/商保申请协助的标准化流程，为DTP药房药师提供专业医学支持和工具。

### 市场研究

开展市场调研、人群洞察及竞品分析，基于研究结论推动策略迭代。

### 运营分析

开展全渠道运营数据分析，建立关键指标及跟踪看板，对营销活动投资回报进行复盘，并提出优化建议。

### 跨部门协同与合规管理

协同BU、市场部、医学、药物警戒、市场准入、商务、法务合规及数字化团队，推动策略与项目落地；确保内容、活动、患者服务及第三方合作符合法规和公司政策，涉及患者个人信息时遵循信息保护要求。 主要联络人 内部 BU、市场部、医学、药物警戒、市场准入、商务及区域团队、电商团队、财务、法务合规、数字化及数据分析团队等 外部 DTP药房、连锁药店、O2O及B2C电商平台、互联网医疗平台、经销商、商业保险及患者援助项目相关机构、经批准的第三方服务商等，具体联络范围依据项目需要及公司授权确定 任职资历 教育背景 本科及以上学历，医学、药学、市场营销、工商管理或相关专业。 相关领域工作经验 10年及以上医药行业营销或渠道运营相关工作经验，其中至少2年零售药店、DTP、O2O、B2C电商或互联网医疗相关经验；2年社交媒体投放运营经验；具有患者教育、患者服务项目或零售渠道营销活动管理经验者优先。 具备整合营销策略制定及落地经验，能够在矩阵组织中协调多方资源；熟练使用Excel、PowerPoint及数据分析工具，具备良好的中文沟通与汇报能力，能够阅读英文业务资料并进行基本工作沟通。

专业知识与技能 整合营销与增长策略
- 理解DTP、O2O、B2C、互联网医疗等院外业务模式的运作逻辑，能够制定差异化且协同的营销策略与增长方案。
- 能够将策略转化为可执行的活动计划与关键指标，统筹资源并推动落地。 内容与公众教育
- 具备医学/药学基础知识，能够策划科学、易懂的疾病教育及品类教育内容，适配不同院外渠道的传播特点。
- 理解内容审核流程，能够协同医学及法务合规确保内容准确、合规。 DTP与患者服务管理
- 熟悉DTP药房运营及患者服务流程，了解PAP及商业保险相关机制。
- 能够设计标准化服务流程与药师支持工具，并了解药物警戒基本要求。 市场洞察与数据分析
- 能够开展市场调研、人群洞察及竞品分析，基于事实形成策略建议。
- 能够整合全渠道数据，评估营销活动投资回报并持续优化，关注数据质量及结论的适用边界。 合规意识与利益相关方管理
- 具备医药行业合规意识，熟悉药品推广、患者个人信息保护及第三方合作相关要求。
- 能够在无直接汇报关系的情况下，通过数据和共同目标推动跨部门及外部合作伙伴协同。 Locations CHN
- Beijing
- CommercialCHN
- Shanghai
- Commercial Worker Type Employee Worker Sub-Type Regular Time Type Full time

## At a glance
- Posted by the employer: Nov 5, 2026
- First seen by OpenNash: Nov 8, 2026
- Last checked: Nov 8, 2026
- Listed for: 3 days
- Location: Beijing, China +1 more
- Employment type: Full-time
- Pay: {'@type': 'MonetaryAmount', 'currency': 'USD', 'value': {'@type': 'QuantitativeValue', 'unitText': ''}}[Apply on Takeda Pharmaceutical’s careers site →](https://jobs.takeda.com/job/beijing/omni-channel-retail-marketing-manager-distribution-and-multi-channel-beijing-shanghai/1113/102895220960)

## Hiring at Takeda Pharmaceutical
- Open jobs: 968
- New in the last 7 days: 127
- Tracked since: Jul 16, 2026

[All Takeda Pharmaceutical jobs](https://jobs.opennash.com/companies/takeda-pharmaceutical/) · [Weekly hiring report](/reports/hiring/)

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