[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All ServiceNow jobs](https://jobs.opennash.com/companies/servicenow/) · [Search jobs](/search/) ServiceNow · San Francisco, CA # VP, CRM GTM Innovation San Francisco, CALIFORNIA, United States Full-time Executive $273,280 - $464,590 Executive & Management Listed on ServiceNow’s official careers site. Posted September 30, 2026. Check that it is still open and apply there. [Apply on ServiceNow’s careers site →](https://jobs.smartrecruiters.com/ServiceNow/744000152750829-vp-crm-gtm-innovation) [OpenNash Jobs](https://jobs.opennash.com/) / [ServiceNow](https://jobs.opennash.com/companies/servicenow/) / VP, CRM GTM Innovation ## Job description ### What you get to do in this role A strategic, customer-focused executive who drives growth in CRM and AI across key industries. Partners closely with sales, marketing, product, industry, and strategic partners to bring ServiceNow CRM and industry solutions to life at global scale — with a sharp focus on building, accelerating, and converting high-quality pipeline. ### Key goals grow CRM pipeline measured by volume, velocity, and conversion; engage directly with senior customer stakeholders; and bridge internal teams and key partners to accelerate outcomes.​ Key Responsibilities: Own CRM pipeline performance — drive CRM pipeline health across strategic accounts globally, accountable for KPIs tied to opportunity volume, movement, and conversion.​ Actively support high-impact CRM pursuits each quarter, embedding CRM expertise and quantified business value into account strategy.​ Connect sales, product, marketing, and industry — serve as the bridge across internal functions so CRM solutions, messaging, and marketing programs align to customer needs.​ Unify efforts across sales, product, marketing, industry, customer success, and enablement behind a single global CRM go-to-market plan and shared program calendar.​ Accelerate strategic partner engagement — lead joint programs with a focused set of top partners to drive net new pipeline and opportunity creation.​ Shape how partners position and deliver ServiceNow CRM, extending offerings into organizations of every size.​ Shape and drive CRM strategy — build and execute CRM strategies by region and industry, aligning effort to where growth potential is greatest.​ Serve as a strategic advisor to Product, Development, and Marketing, feeding customer-driven insight and AI-enabled GTM practices into roadmap and investment priorities.​ ## Qualifications To be successful in this role you have: 15+ years guiding strategy, operations, and day-to-day execution, with deep CRM domain knowledge and proven pipeline management using a consultative sales-cycle approach. History of meeting targets for sustained YoY growth in SaaS / CRM, and experience applying AI to work processes, decision-making, and problem-solving. Skilled at enabling sales teams and channel partners and acting as a consultative partner who helps pitch, sell, and close. Exceptional written, presentation, and verbal communication — strategic, top-down, concise. Trusted advisor to customers and senior leaders; thrives in a dynamic, matrixed environment. Travel up to 50%. Bachelor’s and/or master’s degree in business, finance, technology, or related fields.​ JV20 For positions in this location, we offer a base pay of $273,280 - $464,590, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. ## At a glance - Posted by the employer: Sep 30, 2026 - First seen by OpenNash: Oct 10, 2026 - Last checked: Oct 17, 2026 - Listed for: 17 days - Location: San Francisco, CALIFORNIA, United States - Employment type: Full-time - Pay: $273,280 - $464,590[Apply on ServiceNow’s careers site →](https://jobs.smartrecruiters.com/ServiceNow/744000152750829-vp-crm-gtm-innovation) ## More jobs at ServiceNow ### [Senior Demo Designer](https://jobs.opennash.com/companies/servicenow/jobs/d1bfc16c303a51433643/) San Francisco, CALIFORNIA, United States ### [Client Director](https://jobs.opennash.com/companies/servicenow/jobs/d1e405d84987a310e1be/) Stockholm, Sweden ### [Client Director - Energy and Utilities](https://jobs.opennash.com/companies/servicenow/jobs/46995e5714d9a97fbc63/) Staines, United Kingdom ### [Client Director - Life Sciences - CA](https://jobs.opennash.com/companies/servicenow/jobs/d92fbdb7c58889a22817/) San Diego, California, United States ### [Client Director HSBC](https://jobs.opennash.com/companies/servicenow/jobs/31162e0ae0ea89501944/) Staines, United Kingdom ## Similar jobs at other companies ### [Brand Manager, Innovation GTM & Retailer Strategy-Hero](https://jobs.opennash.com/companies/church-dwight/jobs/898d82b6f81239383dbe/) Church & Dwight · New York ### [Marketing Lead - CRM](https://jobs.opennash.com/companies/best-buy/jobs/43614f0bd237e4d46b34/) Best Buy · Richfield, Minnesota ### [Senior Finance Manager - Azure GTM](https://jobs.opennash.com/companies/microsoft/jobs/e411513505bbde1ee58c/) Microsoft · United States, Washington, Redmond ### [Forward-Deployed Engineer (FDE/GTM)](https://jobs.opennash.com/companies/ntt/jobs/bad1beab222265cae4dd/) NTT · Plano, TX, US, United States ### [AI GTM Sr. Director - Products](https://jobs.opennash.com/companies/ntt/jobs/f7d88b905090bf195a2f/) NTT · Plano, TX, US, United States OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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