[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All ServiceNow jobs](https://jobs.opennash.com/companies/servicenow/) · [Search jobs](/search/) ServiceNow # Sr Manager, Product Marketing - CRM Boston, Massachusetts, United States Remote Full-time Manager or lead Marketing Listed on ServiceNow’s official careers site. Posted October 16, 2026. Check that it is still open and apply there. [Apply on ServiceNow’s careers site →](https://jobs.smartrecruiters.com/ServiceNow/744000156077549-sr-manager-product-marketing-crm) [OpenNash Jobs](https://jobs.opennash.com/) / [ServiceNow](https://jobs.opennash.com/companies/servicenow/) / Sr Manager, Product Marketing - CRM ## Job description ### What You'll Do This role is on Service CRM team with responsibilities including: GTM Activation - Partner with Sales, Demand Gen, and Field Marketing to make sure messaging actually travels — not just to decks, but to deals - Build launch plans and run them. Own the milestones, drive the cross-functional coordination, close out the execution Identify gaps in how the field positions Service CRM and build the content and programs to close them Sales Enablement Create the tools sellers use every day — pitch decks, talk tracks, battle cards, discovery frameworks, competitive objection handlers Run enablement sessions that actually stick — live training, recorded content, whatever format gets adoption Work closely with sales leadership and frontline reps to understand what's working in market and what's not Competitive Intelligence Know how ServiceNow stacks up against the competition and the broader field across customer service and field service — and build content that arms sellers to win Track market moves, synthesize what matters, and get it in front of the right people quickly Content & Programs Build assets across the full funnel — thought leadership, event programs, customer stories, analyst materials Prioritize ruthlessly. You'll have a lot on your plate; knowing what to say no to is as important as knowing what to build Messaging & Positioning - Build the narrative for how ServiceNow wins— from value proposition to competitive frame to category definition - Translate product capabilities into customer-facing messaging that lands with customer service and CX leaders, field service and operations executives, and the sellers who take it to market - Keep the message current as the product and competitive landscape evolve — this isn't a set-it-and-forget-it job ## Qualifications ### What We're Looking For We're not requiring a traditional product marketing background. We care far more about what you've shipped and activated than what your title has been. Strong candidates likely come from one or more of these backgrounds: Product marketing, solutions marketing, or competitive intelligence Sales enablement or revenue enablement leadership Demand generation or field marketing with a strong message ownership component GTM strategy or go-to-market leadership in a B2B SaaS environment Regardless of background, here's what we need to see: You've owned a GTM motion end-to-end — not contributed to one, owned one. You know what it took to get it across the line. You've built things sellers actually use. If your battle card lives in a drawer, that's a problem. You work well with sales. Not adjacent to sales — with them. You understand how deals get made. You're comfortable with ambiguity and operate without a fully paved road. You have strong opinions and the judgment to know when to hold them and when to let go. CRM, customer service, field service, or enterprise SaaS domain knowledge is a plus — but raw reps in the market matter more than category fluency. ### Experience & Qualifications - 6+ years of experience in product marketing, sales enablement, GTM strategy, demand gen, or a combination - Proven track record of building and activating GTM programs that drove measurable outcomes (pipeline, win rate, field adoption — any of these) Experience working in or closely alongside enterprise sales organizations - Strong written communication — this role requires a lot of it and it needs to be good Comfortable presenting to and working with senior stakeholders, including sales leadership and executives - Bachelor's degree or equivalent experience What Success Looks Like in Year One The field has a clear, consistent narrative — and they're actually using it Product launches hit the market with crisp activation plans and tight cross-functional execution Sellers have the tools they need to win competitive deals, and those tools are built into how they sell You've built strong working relationships with Sales, Product, and Marketing partners across the org You've established a reputation for getting things done, even when it's complicated ## At a glance - Posted by the employer: Oct 16, 2026 - First seen by OpenNash: Oct 17, 2026 - Last checked: Oct 17, 2026 - Listed for: 1 day - Location: Boston, Massachusetts, United States - Work arrangement: Remote - Employment type: Full-time[Apply on ServiceNow’s careers site →](https://jobs.smartrecruiters.com/ServiceNow/744000156077549-sr-manager-product-marketing-crm) ## More jobs at ServiceNow ### [Senior Ethics & Compliance Strategic Program Manager](https://jobs.opennash.com/companies/servicenow/jobs/8b492d42cceb4bae3311/) Boston, Massachusetts, United States ### [Brand Strategist](https://jobs.opennash.com/companies/servicenow/jobs/3d90fbb53aee6fea8508/) San Diego, CALIFORNIA, United States ### [Customer Reference Specialist](https://jobs.opennash.com/companies/servicenow/jobs/a475f0f9b101237910d2/) Orlando, Florida, United States ### [Director, Customer Excellence Product Marketing](https://jobs.opennash.com/companies/servicenow/jobs/6d348c4fce93f09a17f6/) Santa Clara, California, United States ### [Director, Industry Marketing - Insurance](https://jobs.opennash.com/companies/servicenow/jobs/96467da5a1cb4a3b56e2/) Chicago, ILLINOIS, United States ## Similar jobs at other companies ### [Marketing Lead - CRM](https://jobs.opennash.com/companies/best-buy/jobs/43614f0bd237e4d46b34/) Best Buy · Richfield, Minnesota ### [CRM & Lifecycle Marketing Coordinator](https://jobs.opennash.com/companies/aramark/jobs/16b0f61ae0e2f5cac4ba/) Aramark · Phoenix, AZ, US ### [Director - Customer Relationship Marketing (CRM)](https://jobs.opennash.com/companies/lowes/jobs/9344dcc470e8454040d7/) Lowe's · Mooresville, NC ### [Associate, CRM & Email Marketing](https://jobs.opennash.com/companies/estee-lauder/jobs/393e890387f90494747b/) The Estée Lauder Companies · New York, NY, US, United States ### [Product Manager, Product and Solutions Marketing Analytics](https://jobs.opennash.com/companies/cardinal-health/jobs/9ef71e2262de25f503d5/) Cardinal Health · International OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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