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Samsung Electronics · Kuala Lumpur, Malaysia

# Business Intelligence Analyst

Kuala Lumpur, Malaysia Data & Analytics 

Listed on Samsung Electronics’s official careers site. Posted October 14, 2026. Check that it is still open and apply there.
[Apply on Samsung Electronics’s careers site →](https://sec.wd3.myworkdayjobs.com/Samsung_Careers/job/Mercu-2-Kuala-Lumpur-Malaysia/Business-Intelligence-Analyst_R121147)

[OpenNash Jobs](https://jobs.opennash.com/) / [Samsung Electronics](https://jobs.opennash.com/companies/samsung-electronics/) / Business Intelligence Analyst

## Job description

### Position Summary
- Analyze external and internal business environment along with current business status to strategically identify critical issues and develop responsive strategies to set the course of action.
- Develop action plans to strengthen competitiveness based on assessment of internal competencies and processes.
- Communicate strategic vision globally and execute high priority tasks to support top management. Role and Responsibilities

### Sales & Market Intelligence
- Analyze channel performance (MM, retail, online, telco, dealer) to identify growth opportunities and gaps.
- Conduct competitor benchmarking (price, promotion, market share, product positioning).
- Provide insights on consumer trends, market segmentation, and emerging demands in mobile device and consumer electronics categories.

### Business Strategy Support
- Collaborate with Sales, Marketing, Product, and Finance teams to identify strategic levers and measure performance KPIs.
- Prepare dashboards and intelligence reports to track promotions, sell-in/sell-out trends, ROI on channel investments, and campaign effectiveness.

### Forecasting & Modelling
- Support monthly and quarterly forecast processes with data modelling, sell-in/sell-out projections, and scenario analysis.
- Create predictive models to identify high-value segments, churn risk, and cross-sell/up-sell opportunities.

### Reporting & Visualisation
- Develop automated reports and real-time dashboards using tools like Power BI, Tableau, or Looker.
- Present insights in a clear, concise, and compelling manner to senior stakeholders.

### Competitive Intelligence & Field Analysis
- Monitor market activities and gather field intelligence through trade feedback, secondary data (e.g., GfK, Canalys), and digital trends.
- Generate monthly “Competitive Playbooks” to help the salesforce stay ahead.

### Skills and Qualifications
- Has a wide range of experience, uses professional concepts and company objectives to resolve complex issues in creative and effective ways
- Works on complex issues where analyzing situations or data requires an in-depth evaluation of variables. Exercises judgement in selecting methods, techniques and evaluation criteria to obtain results. Determines methods and procedures on new assignments and coordinates other's tasks
- May manage a group such as coordinating activities regarding costs, methods and staffing
- Typically requires at least 8 years of related experience and a Bachelor's degree; or 6 years and a Master's degree; or a PhD with 3 years * Please visit Samsung membership to see Privacy Policy, which defaults according to your location.

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## At a glance
- Posted by the employer: Oct 14, 2026
- First seen by OpenNash: Oct 10, 2026
- Last checked: Oct 17, 2026
- Listed for: 7 days
- Location: Kuala Lumpur, Malaysia[Apply on Samsung Electronics’s careers site →](https://sec.wd3.myworkdayjobs.com/Samsung_Careers/job/Mercu-2-Kuala-Lumpur-Malaysia/Business-Intelligence-Analyst_R121147)

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