[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All Royal Bank of Canada jobs](https://jobs.opennash.com/companies/royal-bank-of-canada/) · [Search jobs](/search/) Royal Bank of Canada · TORONTO, Ontario, Canada # Director, Next Best Action Product TORONTO, Ontario, Canada Director Executive & Management Listed on Royal Bank of Canada’s official careers site. Posted October 20, 2026. Check that it is still open and apply there. [Apply on Royal Bank of Canada’s careers site →](https://rbc.wd3.myworkdayjobs.com/RBCGLOBAL1/job/TORONTO-Ontario-Canada/Director--Next-Best-Action-Product_R-0000190542-1) [OpenNash Jobs](https://jobs.opennash.com/) / [Royal Bank of Canada](https://jobs.opennash.com/companies/royal-bank-of-canada/) / Director, Next Best Action Product ## Job description ### Job Description What is the opportunity? As Director, Next Best Action Product (NBA), reporting to the Senior Director, Platform and Program Delivery, you will have the opportunity to define and evolve our marketing technology ecosystem as a strategic enabler of our NBA strategy, building a mature, business-aligned operating model that scales across the organization while maintaining compliance and data-driven excellence. This role empowers you to own the strategic platform roadmap, prioritization framework, and investment decisions that drive measurable business outcomes, from developing robust annual and multi-year budgets to establishing governance frameworks and best practices that create competitive advantage. You will drive vendor relationships and channel enablement strategies that integrate our martech ecosystem, positioning you to transform how our organization leverages technology to deliver scalable, customer-centric marketing operations that fuel growth and operational excellence. This role works in the office 3 to 4 days a week. What will you do? Build out capability maturity based on business priorities to ensure the marketing technology stack aligns with Next Best Action strategy, customer experience objectives, data governance standards, operational efficiency goals, and AI and automation maturity targets. Own the platform roadmap and prioritization framework, developing comprehensive annual and multi-year budgets with compelling business cases for new investments. Manage vendor relationships and drive channel enablement and integration initiatives that strengthen our martech ecosystem. Implement scalable martech capabilities, establish robust operating models and governance frameworks, and define best practices that enable data-driven, compliant marketing operations across the organization. Present strategic initiatives, technology recommendations, and investment proposals to senior leadership and executive stakeholders to drive alignment and secure buy-in. What do you need to succeed? ### Must-haves 5+ years of experience in marketing technology product management or martech platform leadership roles. - Demonstrated expertise in marketing automation platforms and hands-on experience implementing or optimizing martech solutions - Proven track record in customer journey mapping, orchestration, and personalization strategy within complex organizational environments Experience building and managing cross-functional teams, with strong stakeholder management and Agile delivery capabilities Deep understanding of data governance, compliance requirements, and scalable operating models in marketing operations - Strong executive communication and presentation skills, with demonstrated ability to influence senior leadership through clear articulation of strategy and business impact. Experience developing technology roadmaps, prioritization frameworks, and business cases for technology investments Nice to have: Familiarity with agentic workflows and AI/automation capabilities in marketing technology ecosystems Background in Next Best Action (NBA) strategy or decisioning engine implementation Experience managing vendor relationships and driving channel integration initiatives Knowledge of banking, financial services, or large enterprise marketing operations. Exposure to establishing governance frameworks and best practices across distributed marketing organizations What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive, and high-performing team Opportunities to do challenging work ### Job Skills Agile Product Development, Annual Business Planning, Budget Management, Communication, Cross-Functional Collaboration, Decision Making, Digital Marketing Technology, Executive Presenting, Group Problem Solving, Leadership, Long Term Planning, Sprint Planning, Stakeholder Management, Teamwork, Technology Marketing, Time Management, Vendor Management Additional Job Details Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City: Toronto Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: PERSONAL & COMMERCIAL BANKING Job Type: Regular Pay Type: Salaried Posted Date: 2026-10-19 Application Deadline: 2026-10-31 Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Our Employment Opportunities At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail. ## At a glance - Posted by the employer: Oct 20, 2026 - First seen by OpenNash: Oct 26, 2026 - Last checked: Nov 2, 2026 - Listed for: 13 days - Location: TORONTO, Ontario, Canada[Apply on Royal Bank of Canada’s careers site →](https://rbc.wd3.myworkdayjobs.com/RBCGLOBAL1/job/TORONTO-Ontario-Canada/Director--Next-Best-Action-Product_R-0000190542-1) ## Hiring at Royal Bank of Canada - Open jobs: 737 - New in the last 7 days: After two weekly collections - Tracked since: Jul 16, 2026 [All Royal Bank of Canada jobs](https://jobs.opennash.com/companies/royal-bank-of-canada/) · [Weekly hiring report](/reports/hiring/) ## More jobs at Royal Bank of Canada ### [Associate Director, Loan Syndications, Corporate Client Group](https://jobs.opennash.com/companies/royal-bank-of-canada/jobs/3e546d81b1303b1400d1/) TORONTO, Ontario, Canada ### [Associate Director, Operational Resilience](https://jobs.opennash.com/companies/royal-bank-of-canada/jobs/a05508d841d97426d80c/) TORONTO, Ontario, Canada ### [Director, Enterprise Integration Services – OneRBC: CNB Integration](https://jobs.opennash.com/companies/royal-bank-of-canada/jobs/a9a38ca937622f2700fa/) TORONTO, Ontario, Canada ### [Director, Product Strategy & Roadmap](https://jobs.opennash.com/companies/royal-bank-of-canada/jobs/ba85646b29e20f66dc0b/) TORONTO, Ontario, Canada ### [Director, Relationship Management, Corporate Client Group](https://jobs.opennash.com/companies/royal-bank-of-canada/jobs/9cd5c7de010cb8c0fb39/) TORONTO, Ontario, Canada ## Similar jobs at other companies ### [Marketing Channel Strategist - Next Best Action](https://jobs.opennash.com/companies/regions-financial/jobs/42a81a64e35995777752/) Regions Financial ### [Product Manager, In-store Execution & Next Best Action](https://jobs.opennash.com/companies/haleon/jobs/3a2fcf9bc33e472f8dd0/) Haleon · Poznan Business Garden ### [Corporate Action SME](https://jobs.opennash.com/companies/ntt/jobs/b6b2e62f1281c03aff94/) NTT · Bangalore, KA, IN, India ### [Asset Servicing - Corporate Action Analyst](https://jobs.opennash.com/companies/jpmorganchase/jobs/e31068f0a18c2758fa70/) JPMorganChase · BOURNEMOUTH, DORSET, United Kingdom ### [Remedial Action Scheme (CRAS/RAS) Test Engineer 2](https://jobs.opennash.com/companies/edison-international/jobs/f6ceda0af218deffdbae/) Edison International OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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