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Renesas Electronics · Shanghai, China

# Sr Staff Regional Product Marketing Specialist_Automotive MCU

Shanghai, China Full-time Senior individual contributor Marketing 

Listed on Renesas Electronics’s official careers site. Posted July 28, 2026. Check that it is still open and apply there.
[Apply on Renesas Electronics’s careers site →](https://jobs.smartrecruiters.com/RenesasElectronics/744000140143234-sr-staff-regional-product-marketing-specialist-automotive-mcu)

[OpenNash Jobs](https://jobs.opennash.com/) / [Renesas Electronics](https://jobs.opennash.com/companies/renesas-electronics/) / Sr Staff Regional Product Marketing Specialist_Automotive MCU

## Job description

We are looking for a highly skilled and motivated Automotive MCU Regional Marketing Staff Engineer to join our team and drive our market presence in the rapidly evolving automotive industry in China.

### Key responsibilities
- Develop and implement marketing strategies for automotive MCU products in China, aligning with business objectives
- Define product positioning and compelling messaging for target segments and customers
- Drive Automotive MCU DIN and business growth targets achievement in China region
- Build strong relationships with key customers and partners
- Collaborate with engineering, sales, and product teams for effective marketing and successful product promotions
- Provide sales teams with the necessary marketing tools and support to enhance their efforts and meet sales targets
- Conduct competitor research, customer insights and market analysis to identify growth opportunities and market trends
- Localized automotive MCU ecosystem development
- Represent the company at industry events and conferences

## Qualifications

### Ideal Candidate Profile
- In-depth knowledge of automotive MCU technologies, architectures, and applications, with a proven track record of successful marketing experience in this domain
- Comprehensive understanding of China automotive markets (xEV, E/E architecture, ADAS, and Vehicle Control), including market trends, customer needs, and regulatory requirements
- Strong connections with Chinese key

### OEMs and Tiers
- Demonstrated ability to develop and execute effective marketing strategies that align with China automotive business objectives and drive market share growth
- Strong collaboration skills to work closely with sales, FAE and product line to translate technical capabilities into compelling marketing messages
- Proven experience in positioning and differentiating automotive MCU products, understanding customer pain points, and communicating unique value propositions
- Familiar with ecosystem development/building, with experience in ecosystem partner cooperation and management
- Excellent communication and presentation abilities to effectively convey technical information to both technical and non-technical stakeholders
- A results-oriented mindset with a focus on achieving measurable marketing goals and objectives Requirements Bachelor’s degree or above in engineering or related fields and 7+ years of related professional experience.

## At a glance
- Posted by the employer: Jul 28, 2026
- First seen by OpenNash: Oct 12, 2026
- Last checked: Oct 19, 2026
- Listed for: 83 days
- Location: Shanghai, China
- Employment type: Full-time[Apply on Renesas Electronics’s careers site →](https://jobs.smartrecruiters.com/RenesasElectronics/744000140143234-sr-staff-regional-product-marketing-specialist-automotive-mcu)

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