[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All Renesas Electronics jobs](https://jobs.opennash.com/companies/renesas-electronics/) · [Search jobs](/search/) Renesas Electronics · Beijing, China # Automotive System Power (ASP) Senior Product Marketing Engineer | China Beijing, China Full-time Senior individual contributor Marketing Listed on Renesas Electronics’s official careers site. Posted October 15, 2026. Check that it is still open and apply there. [Apply on Renesas Electronics’s careers site →](https://jobs.smartrecruiters.com/RenesasElectronics/744000155727010-automotive-system-power-asp-senior-product-marketing-engineer-china) [OpenNash Jobs](https://jobs.opennash.com/) / [Renesas Electronics](https://jobs.opennash.com/companies/renesas-electronics/) / Automotive System Power (ASP) Senior Product Marketing Engineer | China ## Job description Senior Product Marketing Engineer Automotive System Power (ASP) | China The Role Drive product strategy, demand creation, customer engagement, positioning, and growth for the Automotive System Power portfolio in China. The scope includes processor-attached PMICs, intelligent power devices such as eFuses, high-side switches, and controllers, and automotive battery-management solutions. Translate China market and customer needs into portfolio, roadmap, and go-to-market priorities in partnership with Sales, FAE, and global Product Lines. ### Location China ### Key Responsibilities Product Strategy & Portfolio - Define and execute the China product and market strategy across PMIC, eFuse, High Side Switch, and Automotive BMS portfolios. - Pursue funnel creation, new design-ins and own automotive revenue for the region. - Translate customer needs, vehicle-architecture trends, competition, and ecosystem requirements into roadmap and investment recommendations. - Partner with Product Lines on business cases, pricing, market requirements, positioning, and feature priorities. - Use market and competitive analysis to guide differentiation, design-in focus, and growth priorities. ### Customer Engagement & Growth - Lead product-marketing engagement with automotive OEMs, Tier 1s, ecosystem partners, and distribution channels in China. - Drive design-ins and revenue through account strategies, opportunity pipelines, and application-focused value propositions. - Represent the voice of China customers in global portfolio and roadmap decisions. - Partner with Sales and FAE to remove technical and commercial barriers and improve opportunity conversion. Product Definition, Launch & Enablement - Consolidate application and customer requirements to support product definition, validation strategy, reference solutions, collateral readiness, and launch execution. - Create customer presentations, product briefs, training, competitive analysis, and clear technical value propositions. - Execute launches, campaigns, workshops, and channel training while maintaining focus on differentiation, quality, and time to market. ### Cross-Functional Leadership - Coordinate PMIC, eFuse, High Side Switch and Automotive BMS teams to present a unified automotive portfolio and expand cross-selling at strategic accounts. - Align global Product Lines, engineering, sales, marketing, operations, quality, and supply chain around customer and business priorities. - Communicate business status, opportunities, risks, and decisions clearly to senior leadership and global stakeholders. ### Required Qualifications - BSEE or related technical degree and 10+ years in semiconductor product marketing, technical marketing, or product management. - Automotive semiconductor experience, including OEM/Tier 1 development, qualification, and design-in cycles. - Strong PMIC knowledge for SoCs, MCUs, or MPUs, including power architecture, regulation, sequencing, monitoring, diagnostics, protection, and system tradeoffs. - Working knowledge of automotive IPDs, including eFuses and high-side switches, for protected power distribution and load control. - Understanding of automotive battery-management applications and the ability to position BMS solutions at system level. - Knowledge of functional safety and automotive quality expectations, including ISO 26262, ASIL concepts, and AEC-Q100. - Proven success launching semiconductor products, generating design-ins, building pipelines, and delivering revenue growth. - Strong knowledge of China automotive OEMs, Tier 1s, competitors, decision processes, and ecosystem relationships. - Ability to influence technical and commercial stakeholders and convert application needs into product and business priorities. - Fluent Mandarin and strong business English, with concise and persuasive communication skills. ### Preferred Qualifications - MSEE. - Deep expertise in at least one of PMIC, IPD/eFuse, or automotive BMS, with working knowledge across the broader portfolio. - Experience working with globally distributed product and engineering teams. ## At a glance - Posted by the employer: Oct 15, 2026 - First seen by OpenNash: Oct 12, 2026 - Last checked: Oct 19, 2026 - Listed for: 7 days - Location: Beijing, China - Employment type: Full-time[Apply on Renesas Electronics’s careers site →](https://jobs.smartrecruiters.com/RenesasElectronics/744000155727010-automotive-system-power-asp-senior-product-marketing-engineer-china) ## More jobs at Renesas Electronics ### [Process Engineer工艺工程师](https://jobs.opennash.com/companies/renesas-electronics/jobs/f27e4fbd5acb22a4df30/) Beijing, China ### [Product Testing Engineer测试工程师（制造端）](https://jobs.opennash.com/companies/renesas-electronics/jobs/938dc935e0560f7c31c9/) Beijing, China ### [Sr Manufacturing Engineer设备工程师](https://jobs.opennash.com/companies/renesas-electronics/jobs/6bdd7847b0660200fa2f/) Beijing, China ### [Sr Quality Assurance Engineer质量体系工程师](https://jobs.opennash.com/companies/renesas-electronics/jobs/2e809f5edd081373bb7d/) Beijing, China ### [Staff Application Engineer 高级应用工程师- 机器人硬件嵌入式解决方案 ( experienced in hardware is required)](https://jobs.opennash.com/companies/renesas-electronics/jobs/abdd3ce4d8e4e3794c26/) Beijing, China ## Similar jobs at other companies ### [System Modeling and Simulations Engineer for Automotive Power Applications (f/m/div)](https://jobs.opennash.com/companies/infineon-technologies/jobs/ff64cb5a68bca8e8e1c5/) Infineon Technologies · Bucharest ### [Multimedia System Performance Engineer for Automotive System Performance Team](https://jobs.opennash.com/companies/qualcomm/jobs/41dadd4631c9b6da4447/) Qualcomm · Bangalore, India ### [Telematics System Performance Engineer for Automotive System Performance Team](https://jobs.opennash.com/companies/qualcomm/jobs/53c97dec3691710e702c/) Qualcomm · Bangalore, India ### [Power System Engineer](https://jobs.opennash.com/companies/siemens/jobs/2bbc9bdb17f03b3601a0/) Siemens ### [Internship - Power Electronics System](https://jobs.opennash.com/companies/infineon-technologies/jobs/be447b72b86d42975aa1/) Infineon Technologies · Singapore OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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