[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All Publicis Groupe jobs](https://jobs.opennash.com/companies/publicis-groupe/) · [Search jobs](/search/) Publicis Groupe · Ho Chi Minh # Strategic Planner (ATL Based) Ho Chi Minh On-site Operations Listed on Publicis Groupe’s official careers site. Posted December 27, 2024. Check that it is still open and apply there. [Apply on Publicis Groupe’s careers site →](https://careers.publicisgroupe.com/jobs/91388?lang=en-us) [OpenNash Jobs](https://jobs.opennash.com/) / [Publicis Groupe](https://jobs.opennash.com/companies/publicis-groupe/) / Strategic Planner (ATL Based) ## Job description Company description Publicis Groupe is the second largest communications group in the world, a leader in marketing, communication, and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 100,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient, and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world. ### Overview As a Senior Strategic Planner you’re responsible for creating the effective communication strategies for the communication campaigns of brands within Publicis’ or Publicis Groupe’s client portfolio. This includes targeting the right audience, as well as setting the tone and message of the campaign. For this, you will combine market data, qualitative research and product knowledge in a brief that enables the creative team to produce ideas that will move consumers. Furthermore, you will participate in selling the strategy and the ideas to clients. ### Responsibilities Consumer and Category Understanding - Analyze existing data, market reports and trends - Develop ad-hoc research projects - Attend focus groups to do qualitative research - Research the product or service to be advertised, which may involve gaining technical or specific knowledge - Research the competitive environment: the market situation and the communication in the category In summary, gain a comprehensive context for advertising strategies by analyzing a range of information in great detail, including demographics, socio-economics and the market for the client’s product Briefing and Communication Strategies: Work with the client to establish their aims and objectives - Write creative briefs or participate in writing briefs with inputs and directions Brief the creative team; set the strategic angle to approach a project; provide the creative team with a clearly defined brief that contains concise information on the product, category, audience and strategy - Communicate with colleagues within the agency, such as creatives and account managers in the process of developing a campaign ### Qualifications - 2+ years of strategy experience in relevant digital and creative agencies – consulting, Client-side and media experience will also be a consideration Demonstrable experience in a variety of strategic engagements with regional or global Client brands from various - Strong creative problem solving, both on a conceptual level in defining the strategic vision and a practical level in handling planning and operational considerations Fluent with insight generation, preparing briefs and briefing stimulus and able to coordinate the creative process with appropriate support from seniors Up-to-date knowledge of marketing technologies (martech) and digital experience across Paid, Owned and Earned channels Passion for online advertising and emerging trends in the digital landscape The ability to thrive in a fast-paced and deadline-driven environment Additional information worldwide. ## At a glance - Posted by the employer: Dec 27, 2024 - First seen by OpenNash: Oct 13, 2026 - Last checked: Oct 20, 2026 - Listed for: Over a year - Location: Ho Chi Minh - Work arrangement: On-site[Apply on Publicis Groupe’s careers site →](https://careers.publicisgroupe.com/jobs/91388?lang=en-us) ## More jobs at Publicis Groupe ### [Associate, MDM Vietnam](https://jobs.opennash.com/companies/publicis-groupe/jobs/d141f5758f5826f06e15/) Ho Chi Minh ### [Constellation| Social Account Executive](https://jobs.opennash.com/companies/publicis-groupe/jobs/184806196db6b458425f/) Ho Chi Minh ### [Data Intelligence Specialist](https://jobs.opennash.com/companies/publicis-groupe/jobs/706fa83c20029517e7e9/) Ho Chi Minh ### [Freelance Copywriter](https://jobs.opennash.com/companies/publicis-groupe/jobs/31d941cc288000fdd684/) Ho Chi Minh ### [Graphic Designer (Fulltime Freelancer)](https://jobs.opennash.com/companies/publicis-groupe/jobs/da86aefbba1b841558cf/) Ho Chi Minh ## Similar jobs at other companies ### [Strategic Planner](https://jobs.opennash.com/companies/hitachi/jobs/b8b85eec54fbd10d5af6/) Hitachi · Remote ### [Strategic Occupancy Planner](https://jobs.opennash.com/companies/jones-lang-lasalle/jobs/3c7c719db1d929944758/) Jones Lang LaSalle · Gurugram, HR ### [strategic production planner mwd](https://jobs.opennash.com/companies/richemont/jobs/cd84e377b7735ea6966a/) Richemont ### [Electrical Foreman - ATL](https://jobs.opennash.com/companies/comfort-systems-usa/jobs/8b1c86d454a8c7e2c732/) Comfort Systems USA ### [Principal Strategic Planner / Senior Principal Strategic Planner- Level 3 or 4](https://jobs.opennash.com/companies/northrop-grumman/jobs/e2ebbe3bacbd92fdaddb/) Northrop Grumman OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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