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Poly Developments & Holdings Group · 上海市

# 线上营销运营岗（上海）

上海市 

Listed on Poly Developments & Holdings Group’s official careers site. Posted June 26, 2025. Check that it is still open and apply there.
[Apply on Poly Developments & Holdings Group’s careers site →](https://polycn.zhiye.com/social/detail?jobAdId=53b5b834-32bf-4059-ae35-c9a473927f1e)

[OpenNash Jobs](https://jobs.opennash.com/) / [Poly Developments & Holdings Group](https://jobs.opennash.com/companies/poly-developments-holdings-group/) / 线上营销运营岗（上海）

## Job description
- 实时监控广告投放数据，分析投放效果和线索转化率，反馈区域投放负责人及中台管理岗，协助调整投放策略，提高线索有效率，降低获客成本
- 对投放素材内容进行优化，并监控投放素材数据情况，及时进行补充及调整
- 对中台整体运营数据进行统计及分析，协助进行数据复盘，针对选盘策略跟媒体选择情况进行复盘总结
- 对接区域及项目营销团队，了解项目销售策略情况，同步对中台进行信息拉通，确保营销信息及时通达
- 协助梳理项目卖点，撰写中台销售说辞，并实时根据项目推售策略调整说辞
- 制定自媒体运营获客计划，协调线上空拓岗参与运营，提高自媒体运营获客效果
- 定时针对中台获客相关课题组织培训及经验交流，拟定培训相关材料，落实培训执行及效果复盘 1、大学本科及以上学历，特别优秀者，房地产、市场营销、传播学、广告学等相关专业 2、3年以上房地产媒体投放运营从业经验或2年以上房企集团或者区域负责品牌投放或媒体投放等岗位职能优先考虑 3、掌握市场分析、项目分析、广告推广、媒体沟通和文案撰写技能 4、了解媒体投放业务流程、懂得投放优化看板，数据分析能力、报告撰写能力、投放优化能力、优秀文字功底 ，良好的沟通协调能力和执行力，抗压能力强，吃苦耐劳，勤奋务实

## At a glance
- Posted by the employer: Jun 26, 2025
- First seen by OpenNash: Oct 13, 2026
- Last checked: Oct 20, 2026
- Listed for: Over a year
- Location: 上海市[Apply on Poly Developments & Holdings Group’s careers site →](https://polycn.zhiye.com/social/detail?jobAdId=53b5b834-32bf-4059-ae35-c9a473927f1e)

## More jobs at Poly Developments & Holdings Group

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### [买方专家（上海）](https://jobs.opennash.com/companies/poly-developments-holdings-group/jobs/91fe52d475f81f6e82e8/)

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### [会计岗（上海公司）](https://jobs.opennash.com/companies/poly-developments-holdings-group/jobs/0f1d10240dd8597f2ae3/)

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### [会计岗（上海公司）-秋招](https://jobs.opennash.com/companies/poly-developments-holdings-group/jobs/f4c6af4c8efe1a36add9/)

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