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Ping An Insurance Group · 上海市

# 用户运营

上海市 

Listed on Ping An Insurance Group’s official careers site. Posted September 16, 2026. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=082E86AEBC344429A66FFE3DFF8A6D10)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 用户运营

## Job description

岗位职责
- 负责公域获客后全用户漏斗优化，覆盖进线、加微、企划留存、二开、续期续保、复购全链路；
- 拆解漏斗各环节，定位流失卡点，输出运营策略，产品链路优化方案，提升用户留存、二开率、续保率，支撑投放回本测算模型；
- 联动投放团队，反馈用户质量，反向指导前端投放人群优化；做分渠道用户质量分析；
- 协同后端 PTO 转化团队，监控线索分配、坐席作业、线索转化、二开全流程；对齐坐席考核、作业策略、话术迭代，输出业务侧需求，推动转化能力提升；
- 沉淀用户运营 SOP，包含用户分层、触达策略、生命周期运营，输出运营复盘；
- 协同产研团队，对于产品链路、落地页、标签体系设计与迭代；完成业务需求翻译、数据协同；推动AI工具落地，提升产研整体效能，支撑前端业务规模化放量。 任职资格 1、3年及以上用户运营 / 增长运营/产品运营经验，保险行业用户生命周期运营优先； 2、熟悉用户漏斗分析，能够拆解留存、转化、复购指标，具备策略落地经验； 3、看懂业务数据，理解续保、二开对长期业务盈利的价值； 4、擅长跨团队协同，能够对接前端投放、后端转化团队，推动策略落地； 5、有保险公域获客后的用户经营经验优先。

## At a glance
- Posted by the employer: Sep 16, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 34 days
- Location: 上海市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=082E86AEBC344429A66FFE3DFF8A6D10)

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### [2M经营分析岗](https://jobs.opennash.com/companies/ping-an-insurance/jobs/069528eaf06d746e5e1e/)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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