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Ping An Insurance Group · 深圳市

# 产品运营经理（好生活App）

深圳市 

Listed on Ping An Insurance Group’s official careers site. Posted March 12, 2026. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=266067635DB0427BA5FF94B7F79332F1)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 产品运营经理（好生活App）

## Job description

岗位职责
- 统筹续保运营，基于用户画像（投保类型、生命周期、交互行为等），设计分层分群续保运营策略，主要覆盖健康、居家险等核心险种，制定差异化续保权益与触达方案。
- 联动机构，搭建B端合作伙伴矩阵，挖掘线上化出单机会，输出定制化方案并提供全周期运营赋能。
- 联动机构，挖掘G端惠民产品线上化出单机会，以出单工具为核心，完善客户迁徙+二开策略，提升线上化率及二开率。
- 建立全场景运营数据监控体系，通过数据分析优化跨板块策略与资源配置，提升运营效能，追踪机构保费达成。 任职资格

### 教育背景
- 本科及以上学历，金融、保险、市场营销、数据分析等相关专业优先。

### 工作经验
- 3年以上互联网保险或用户运营经验，熟悉续保业务流程，有健康险续保运营经验者优先。

### 专业技能
- 熟练使用Excel等分析工具，具备独立数据建模与分析能力，能通过数据洞察优化运营策略。

### 能力素质
- 目标导向强，具备较强的执行力与跨部门协调能力；逻辑思维清晰，善于发现问题并推动解决；抗压能力突出，能适应快节奏业务迭代。

### 其他要求
- 认同平安“专业·价值”文化，熟悉好生活APP功能与服务体系者优先。

## At a glance
- Posted by the employer: Mar 12, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 222 days
- Location: 深圳市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=266067635DB0427BA5FF94B7F79332F1)

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