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Ping An Insurance Group · 深圳市

# 保险公司互联网流量产品经理

深圳市 

Listed on Ping An Insurance Group’s official careers site. Posted September 30, 2026. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=54A8090CD11E49E69FB0B981EE06F3CC)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 保险公司互联网流量产品经理

## Job description

岗位职责
- 负责保险用户增长与成长app设计，包括综修厂/出行等保险获客转化场景，如通过push等消息策略、小视频等内容策略提升用户获取、活跃与留存，对场景用户规模的增长及留存负责；
- 洞察和理解场景人群分层需求，联合场景化服务供给+营销设计，实现用户需求和服务供给之间的匹配，通过app设计等载体实现，推动流量获取规模的持续增长；
- 搭建平台流量监测体系，负责平台流量埋点数据规范，建立验收机制、确保平台流量数据准确性；
- 深入分析用户行为数据，挖掘用户需求和兴趣点，优化消息策略、内容策略具体内容和推送时间，提高用户响应率和满意度，增强用户粘性；
- 搭建流量价值评估体系，建立平台流量价值评估体系，协同其他职能部门制定流量分配机制和决策体系，确保流量价值最大化。 任职资格 1.了解保险行业、认可寿险价值； 2.1年以上互联网工作经验，熟悉互联网产品用户增长渠道和增长方法，有主导完成的成功增长案例； 3.有较强的用户分析洞察数据化运营能力，具备通过运用手段驱动业务增长的成功经验； 4.有产品设计思考，能够根据行业思考和用户洞察，推进产品优化； 5.优秀的学习能力与知识迁移能力，沟通能力强，擅长跨部门.跨团队协同，高效获取信息达成合作。

## At a glance
- Posted by the employer: Sep 30, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 20 days
- Location: 深圳市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=54A8090CD11E49E69FB0B981EE06F3CC)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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