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Ping An Insurance Group · 贵阳市

# 平台运营岗

贵阳市 

Listed on Ping An Insurance Group’s official careers site. Posted April 10, 2025. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=B5F1633133F44AF2A42EF5D0B10D4D51)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 平台运营岗

## Job description

岗位职责
- 根据公司项目的战略目标及行业发展趋势，制定营销推广计划并带领团队达成业绩目标;
- 组织团队完成新媒体包括抖音、视频号、小红书的运维、新媒体方案 、跨平台宣发、内容策划、活动创意、以及数据分析等各项工作；
- 负责直播的运营策划，有起号增粉和获客的经验；负责创意和内容选题策划、脚本设计和视频出片把控；
- 根据业绩目标，合理规划投入预算，并对推广效果的数据进行分析和优化推广计划，提升转化效果及产能；
- 善于分析行业趋势及竞品动态，优化运营策略，提升品牌在社交媒体端的渗透率与影响力；
- 监控核心指标(曝光量、互动率、转化率等)，定期输出数据分析报告，迭代优化运营动作。 任职资格
- 本科及以上学历，3年以上新媒体运营经验，具备团队管理经验，有金融行业成功案例优先；
- 精通新媒体平台规则与流量逻辑，熟悉抖音、视频号、小红书等渠道玩法，具备爆款内容操盘经验；
- 数据敏感度高，熟练使用分析工具，擅长通过数据指导决策；
- 具有较强创意策划能力，能结合热点快速产出；
- 具有较强资源整合能力，拥有成熟KOL/媒体合作资源及谈判经验。

## At a glance
- Posted by the employer: Apr 10, 2025
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: Over a year
- Location: 贵阳市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=B5F1633133F44AF2A42EF5D0B10D4D51)

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