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Ping An Insurance Group · 上海市

# 公域流量运营

上海市 

Listed on Ping An Insurance Group’s official careers site. Posted September 16, 2026. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=CDC54CCA1EA049B0B276DB5F4AECF0A1)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 公域流量运营

## Job description

岗位职责
- 负责抖音、快手、小红书等公域平台账号运营+投放+流量转化工作，聚焦直播/内容种草-转化链路运营，管理自营直播间及代理投放渠道，统筹流量采买、计划搭建、素材迭代、预算分配；

### 监控投放核心指标
- 投放规模、流量成本、前端 ROI，基于保单价值做预算动态调配，压降无效流量损耗，支撑回本经营目标；
- 联动媒体侧对接 RTA 接口、人群标签能力，持续优化定向策略，提升高价值客群触达命中率；
- 负责外部供应商管理和汰换机制（MCN、短视频、投放、代运营等）。
- 输出投放复盘报告，沉淀投放策略方法论，对代理供应商投放效果做评估、约束与管理；
- 协同内容、素材团队输出投放素材方向，驱动素材迭代，持续优化投放投产。 任职资格 1、3 年及以上互联网公域信息流 / 直播投放实操经验，保险行业投放经验优先，熟悉抖音巨量、磁力等广告后台； 2、具备预算操盘经验，能够看懂 ROI、获客成本，有规模化保费投放操盘案例，一年以上巨量引擎抖音平台投流推广经验并能熟练操作广告账户后台； 3、有 RTA 对接、人群标签优化经验优先，理解保险业务链路，能够区分流量质量与保单长期价值； 4、数据敏感度强，擅长复盘，具备跨团队协同能力，能够管理外部代理供应商； 5、接受快节奏高速增长业务，理解长周期回本经营模型。

### 保司经验优先看

蚂蚁保、微保、众安、水滴、人保等头部保司优先

## At a glance
- Posted by the employer: Sep 16, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 34 days
- Location: 上海市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=CDC54CCA1EA049B0B276DB5F4AECF0A1)

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### [2M经营分析岗](https://jobs.opennash.com/companies/ping-an-insurance/jobs/069528eaf06d746e5e1e/)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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