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Ping An Insurance Group · 深圳市

# 品牌行销岗

深圳市 

Listed on Ping An Insurance Group’s official careers site. Posted June 25, 2026. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=27C5A00BE0AE412D9F4DEA156B97BF3A)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 品牌行销岗

## Job description

岗位职责 1、研究和分析市场，识别消费者洞察、市场趋势和竞争格局，负责里程碑事件和案例的整合传播，包括媒介投放、内容营销、公关传播等各项执行工作的统筹，协调内外部资源完成项目的落地执行，以事件营销为抓手，通盘筹划从品牌到产品的整合传播内容与通路，打造行业标杆，实现破圈传播。 2、根据品牌和产品阶段，制定全渠道内容营销策略，完善内容体系。负责营销内容创作及把控，负责对内容产出效果进行监测和分析，并根据数据反馈优化内容策略和创意，提高营销ROI。 任职资格
- 本科及以上学历，市场营销、传播学、广告学等相关专业优先；
- 具备优秀的品牌规划与资源整合能力；
- 对数字化营销有深入了解，包括品牌运营、社群运营、社交媒体营销和内容营销
- 具备深刻的市场理解，能输出具有突破性的营销创意；
- 具备敏锐创新的营销思维与优秀的文案功底；
- 具备良好的沟通协调、团队协作、项目管理能力。

## At a glance
- Posted by the employer: Jun 25, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 117 days
- Location: 深圳市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=27C5A00BE0AE412D9F4DEA156B97BF3A)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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