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Ping An Insurance Group · 深圳市

# 新媒体内容运营经理

深圳市 

Listed on Ping An Insurance Group’s official careers site. Posted March 4, 2026. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=943A922E64CB495D9FA0221D9EC54393)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 新媒体内容运营经理

## Job description

岗位职责
- 负责官方IP规划和孵化，以及IP矩阵日常的相关管理工作，持续推动内部IP矩阵孵化

### 负责品牌官号内容策划，包括
- 制定内容总体计划，确定主题和方向，研究用户兴趣和行业趋势，创作符合目标受众需求的内容，制作内容日历，确保内容发布的频率和时间点
- 负责品牌官号矩阵的日常运营工作，包括内容发布、互动等；监控和分析账号数据，了解内容表现，优化运营策略；维护和提升账号的粉丝活跃度和粘性等
- 负责品牌相关的市场推广工作，包括与其他新媒体平台、账号进行合作，进行跨平台推广；策划和执行线上推广活动等
- 负责公司品牌官方账号及矩阵账号的合规管理、风险管控、舆情防控等工作 任职资格
- 本科及以上学历；
- 有3年以上广告策划、新媒体策划、内容策划或相关策划经验；
- 熟悉金融市场与产品，了解金融用户需求并有相关金融账号运营经验；
- 对市场热点内容敏感度高，对新媒体传播有创新视野；
- 具备优秀沟通、协调能力，责任意识强，熟悉IP规划与打造，有IP跨界合作经验。

## At a glance
- Posted by the employer: Mar 4, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 230 days
- Location: 深圳市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=943A922E64CB495D9FA0221D9EC54393)

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