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Ping An Insurance Group · 上海市

# 市场项目经理（视频号主播）

上海市 

Listed on Ping An Insurance Group’s official careers site. Posted January 26, 2026. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=83F26086B8E842919F8C0B23299A41DF)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 市场项目经理（视频号主播）

## Job description

岗位职责
- 负责共同策划并出镜拍摄面向C端用户的视频号内容（包含口播、情景剧、微电影等形式）；
- 围绕医疗险、车险、旅行险、家财险等核心产品，结合热点、生活场景创作富含创意、通俗易懂、有传播力的视频内容；
- 参与账号定位、人设打造、选题规划及脚本撰写，持续优化内容策略；
- 配合运营团队完成视频发布、评论互动、数据分析及粉丝增长目标；
- 保持对短视频平台趋势的敏锐度，不断迭代内容形式与表达风格。 任职资格
- 形象气质佳，镜头感强，普通话标准，具备良好的语言表达与共情能力；
- 有短视频出镜经验者优先（如有个人IP账号、直播经验、MCN机构经历等）；
- 具备一定的脚本撰写与内容策划能力，能配合团队完成从创意到成片的全流程协作；
- 对保险、金融或财经内容有兴趣，愿意学习并准确传递专业信息；
- 思维活跃，网感强，熟悉微信生态及视频号用户偏好；
- 本科及以上学历，新闻传播、市场营销、影视编导、金融等相关专业优先。

## At a glance
- Posted by the employer: Jan 26, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 267 days
- Location: 上海市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=83F26086B8E842919F8C0B23299A41DF)

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### [2M-业务运营岗](https://jobs.opennash.com/companies/ping-an-insurance/jobs/030ac64e97c6ce9f6d2c/)

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### [2M-交付经理](https://jobs.opennash.com/companies/ping-an-insurance/jobs/e62050e3472898a4cba9/)

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### [2M经营分析岗](https://jobs.opennash.com/companies/ping-an-insurance/jobs/069528eaf06d746e5e1e/)

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OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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