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Ping An Insurance Group · 西安市

# 线上客户部运营岗

西安市 

Listed on Ping An Insurance Group’s official careers site. Posted November 20, 2023. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=06B38CA45DA04ADD83E28BC8BFFEC865)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 线上客户部运营岗

## Job description

岗位职责

### 用户留存体系建立
- 参与好车主APP用户留存体系的建立、维护和完善，对用户进行分层运营和生命周期管理，通过各种运营活动运营、社群运营等手段与工具，有效提升用户的粘性及流失召回；

### 核心用户群维护
- 关注并维护核心用户，建立核心用户沟通及反馈机制，挖掘核心用户需求指定针对性维系方案，提升核心用户忠诚度；

### 用户转化
- 与运营、销售、产品团队协同，针对潜在用户设计营销、转化活动，找出影响参与、付费转化的关键节点，以推动产品优化、推动营销活动执行等方式提升平台用户转化率; 任职资格
- 熟悉平台运营相关工作、具有较强的用户服务意识，擅长从用户及产品体验角度出发，把握用户心理，熟悉各类用户行为，有1年以上APP运营经验；
- 对数据敏感度高，熟悉线上用户运营，对用户行为变化敏感，善于从用户数据中提炼用户需求特征，能够以数据指导运营方案规划及落地实施；
- 了解汽车、保险金融行业，对车主用户需求、偏好有一定了解，能够针对车主用户设计运营、留存、转化方案并落地实施；
- 积极主动，敢于接受挑战，性格开朗，有较强的团队合作精神及用户服务意识。

## At a glance
- Posted by the employer: Nov 20, 2023
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: Over a year
- Location: 西安市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=06B38CA45DA04ADD83E28BC8BFFEC865)

## More jobs at Ping An Insurance Group

### [05419S-商务拓展经理](https://jobs.opennash.com/companies/ping-an-insurance/jobs/147072362640def262d4/)

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### [2M客户经理——陕西](https://jobs.opennash.com/companies/ping-an-insurance/jobs/4b8ff300236e1ab4b9b0/)

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### [AI训练岗](https://jobs.opennash.com/companies/ping-an-insurance/jobs/9f0d083bf292096b5ffb/)

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### [M1风险资产管理专员](https://jobs.opennash.com/companies/ping-an-insurance/jobs/f625e7dde6511dd6b13e/)

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### [业务拓展经理](https://jobs.opennash.com/companies/ping-an-insurance/jobs/349405681246f68cee69/)

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OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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