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Ping An Insurance Group · 深圳市

# 产品运营经理

深圳市 

Listed on Ping An Insurance Group’s official careers site. Posted May 7, 2026. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=7EA410396D45449DAF1A9363F41B93A7)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 产品运营经理

## Job description

岗位职责
- 负责APP平台车服务及生活场景服务营销，明确服务营销价值和目标，分品类运营。制定项目年度经营目标和计划，分解制定年度、季度、月度运营策略并执行；
- 根据平台服务品类优势亮点，制定服务宣传点及目标客群分群策略，结合受众人群的服务偏好及行为数据的检测、跟踪、分析，实现服务差异运营策略，提升营销投产；
- 对标市场主流平台，结合热点打造活动IP，设计营销工具及玩法，识别用户需求场景，促进用户心智培养及成交转化；
- 协同商务、产品、数据、系统各方，推动提升服务流程体验、保障服务质量及优势，集合服务推荐算法逻辑，推动精准智能化匹配服务，提升用户体验及服务口碑。 任职资格 1、本科以上学历，传播、广告、市场营销或互联网运营等相关专业优先； 2、3年以上大型平台营销/运营经验，有出行平台（携程、高德、滴滴）、电商平台、美团/字节/快手等工作经验者优先； 3、熟悉服务聚合平台/电商平台的运营，有成熟的运营经验以及成体系的理论方法优先考虑；对数据敏感，擅于分析和利用数据进行运营决策； 4、逻辑思维缜密清晰，具有较强的表达能力和良好的沟通协作能力，团队意识强； 5、结果导向、强自我驱动力、工作积极、善于思考和学习，具备良好抗压能力和责任心。

## At a glance
- Posted by the employer: May 7, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 166 days
- Location: 深圳市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=7EA410396D45449DAF1A9363F41B93A7)

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