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Ping An Insurance Group · 成都市

# 数字营销运营主管

成都市 

Listed on Ping An Insurance Group’s official careers site. Posted October 19, 2026. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=9975381815324EDFB0E9EAE03EC6F33C)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 数字营销运营主管

## Job description

岗位职责
- 全渠道数字营销运营 负责公司抖音、视频号、小红书、私域社群等线上渠道整体运营，制定内容更新、账号增长、曝光引流策略，提升品牌线上影响力与精准流量。
- 营销内容与活动策划 独立完成营销文案、短视频脚本、宣传素材内容输出，跟进监控投放效果，优化素材；组织线上营销活动策划、落地执行、流量造势、用户拉新促活，提升线索量与转化效果。
- 数据化营销分析与复盘 熟练掌握SQL代码编写，能自主通过代码清洗数据、交叉分析、归因分析，精准定位渠道优劣、投放问题、用户行为特征。定期输出专业数据报表、营销复盘报告、增长优化方案，以数据驱动营销决策迭代。
- 竞品与行业趋势研究 跟踪行业玩法、平台规则、竞品营销策略，结合自有数据表现持续优化营销打法。 任职资格
- 硕士研究生以上学历，有1年数字营销运营工作经验。市场营销、数据分析、统计学、广告、新媒体、工商管理等相关专业优先；
- 具备扎实的数据分析能力，能独立完成营销数据的清洗、归因与复盘，熟练使用 Excel/SQL 及至少一种 BI 工具（如 Tableau、Power BI、FineBI），能基于数据输出可落地的营销洞察与优化策略；
- 熟悉产品运营-互联网运营-互联网流量运营，具备良好文案能力、内容策划能力、短视频脚本能力，会基础剪辑、图片处理优先。

## At a glance
- Posted by the employer: Oct 19, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 1 day
- Location: 成都市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=9975381815324EDFB0E9EAE03EC6F33C)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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