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Ping An Insurance Group · 长沙市

# 公域直播与KOL运营岗

长沙市 

Listed on Ping An Insurance Group’s official careers site. Posted December 1, 2025. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=BECE388E39154E4DAA2E5BB2196795A7)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 公域直播与KOL运营岗

## Job description

岗位职责
- 负责分公司官方账号保险直播全周期运营，统筹抖音/快手等公域直播全流程，主导策划、脚本、选品及合规话术设计，提升转化率与复购率，对营销ROI负责；
- 研究行业趋势，开发直播专属产品包及创新链路；负责产品创新，优化话术库、画面呈现及投保流程，沉淀可复用运营模型；
- 负责跨部门协同与专属产品PTO全链路营销，统一账号品牌规范，监控舆情风险，推动“总-分-支-KOL”矩阵账号公域引流、私域承接及用户裂变的PTO闭环协同；
- 负责分公司KOL人设、头部账号打造，直播搭建和运营；挖掘行业型KOL并内化成网红队伍；
- 负责供应商管理与成本管控，建立供应商评估与分级管理机制，制定费用结算与预算执行流程。 任职资格 1、本科及以上学历 2、1年及以上直播运营相关工作经历

## At a glance
- Posted by the employer: Dec 1, 2025
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 323 days
- Location: 长沙市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=BECE388E39154E4DAA2E5BB2196795A7)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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