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Ping An Insurance Group · 深圳市

# 社群内容运营岗

深圳市 

Listed on Ping An Insurance Group’s official careers site. Posted June 30, 2026. Check that it is still open and apply there.
[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=CBE4192568204FE1A288174BE94E7A3D)

[OpenNash Jobs](https://jobs.opennash.com/) / [Ping An Insurance Group](https://jobs.opennash.com/companies/ping-an-insurance/) / 社群内容运营岗

## Job description

岗位职责
- 负责金融产品在社群、企微、私域等场景下的内容化运营，通过产品卖点包装、用户沟通话术和转化链路设计，提升客户点击、咨询、开通、签约、交易及留存效果；
- 围绕股票、ETF、基金、投顾服务、交易工具、两融、理财等重点产品，结合用户需求和投资场景，输出社群话题、私域文案、产品解读、活动话术、直播引导等内容；
- 负责社群日常运营和转化活动策划，包括热点话题、产品种草、直播预约、福利权益、体验活动、投顾签约、工具开通等运营动作，提升用户活跃和转化效率；
- 根据不同客户分层，如新客、活跃交易客户、持仓客户、潜在签约客户、沉默客户等，设计差异化触达内容和转化策略；
- 协同产品、投顾、合规、销售、客服等团队，推动内容生产、合规审核、社群分发、客户承接和数据复盘，沉淀社群私域转化 SOP、话术库和产品内容模板。 任职资格
- 本科及以上学历，2年以上社群运营、私域运营、用户运营或内容转化运营经验，有金融、证券、基金、银行财富、互联网金融相关经验优先
- 熟悉社群和私域转化链路，能够围绕拉新、触达、互动、咨询、转化、留存等环节设计运营动作，而不只是做日常群维护；
- 具备较强的产品内容化能力，能将金融产品、投顾服务、交易工具等复杂信息，转化为适合社群和私域传播的短文案、话术、活动引导和用户问答；
- 具备用户分层和转化意识，能根据客户资产、交易活跃度、产品兴趣、内容行为等特征，设计不同客群的内容触达和转化话术；
- 具备基础数据复盘能力，能关注社群活跃率、内容点击率、咨询率、开通率、签约率、交易转化率等指标，并持续优化内容和活动策略。

## At a glance
- Posted by the employer: Jun 30, 2026
- First seen by OpenNash: Oct 20, 2026
- Last checked: Oct 20, 2026
- Listed for: 112 days
- Location: 深圳市[Apply on Ping An Insurance Group’s careers site →](https://talent.pingan.com/recruit/position.html?positionId=CBE4192568204FE1A288174BE94E7A3D)

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OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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